. See Sony's best OLED TV powered by the revolutionary Cognitive Processor XR. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design. Key Product Info . Feel real life depth with ultimate blacks and bright OLED pictureWide palette of naturally beautiful colorsIntelligent motion processing for fast-moving blur-free scenesThe screen is the speaker sound perfectly matches actionAll your entertainment upscaled to 3D surround soundVoice Zoom 2 enhances voices for clearer dialogBeautifully designed for an immersive viewing experience . Product Features Feel real life depth with ultimate blacks and bright OLED pictureCognitive Processor XR cross-analyzes data enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights. Wide palette of naturally beautiful colorsSee colors that are natural and beautiful to the human eye. Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colors look realistic. Intelligent motion processing for fast-moving blur-free scenesWatching sports and fast-moving movies just got a whole lot better. Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth bright and clear. The screen is the speaker sound perfectly matches actionFor an audio experience that matches how you sense the world XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV sound matches precisely with what's on the screen for a truly immersive experience. All your entertainment upscaled to 3D surround soundWith BRAVIA XR everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Voice Zoom 2 enhances voices for clearer dialogHear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear Voice Zoom 2 detects the type of voice analyzes it and enhances its clarity. Beautifully designed for an immersive viewing experienceThe minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful whether on a stand or mounted on a wallWhat's in the box? . Sony XR-65A90JRemote controlRemote control batteryStand  “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5” .

Sony X95J Key Features Cognitive Processor XR provides a whole new experience that immerses you in the scene.Sound positioning tweeters allow sound to come straight from the action on-screen.HDMI 2.1 - 4K at 120fps for smooth and responsive gamingAuto adjusts and optimises the picture for the best settingsSound positioning tweeters allow sound to come straight from the action on the screen.Google TV - More apps than any other smart TV platform there's something for everyoneBreathtaking 4K with human intelligence in a minimalist designEnjoy deep natural beautiful pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED TV panel this technology delivers ultra realistic pictures full of lifelike contrast.HDMI 2.1 Smooth responsive gaming in 4K at 120fps and 120HzWith HDMI 2.1 you can get an up to 120fps framerate on compatible games so you’ll have the advantage in shooting sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.Turn any sound into a truly immersive experienceAdvanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.Google TV Built InGoogle TV has access to over 5000 apps more than any other smart platform providing the ultimate smart TV experience. With hands-free help from Google you can set aside your remote and just use your voice to control your 4K smart TV and you can also quickly and easily enjoy your favourite videos photos games and more from your iOS or Android devices on the big 65-inch TV screen with Chromecast built-in. All this fantastic technology in a minimalist one slate design with seamless edge bezel and a 2- way position stand means that the XR-65X95J is the perfect TV for all your entertainment needs. “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5” . .

Sony X95J Key Features Cognitive Processor XR provides a whole new experience that immerses you in the scene.Sound positioning tweeters allow sound to come straight from the action on-screen.HDMI 2.1 - 4K at 120fps for smooth and responsive gamingAuto adjusts and optimises the picture for the best settingsSound positioning tweeters allow sound to come straight from the action on the screen.Google TV - More apps than any other smart TV platform there's something for everyoneBreathtaking 4K with human intelligence in a minimalist designEnjoy deep natural beautiful pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED TV panel this technology delivers ultra realistic pictures full of lifelike contrast.HDMI 2.1 Smooth responsive gaming in 4K at 120fps and 120HzWith HDMI 2.1 you can get an up to 120fps framerate on compatible games so you’ll have the advantage in shooting sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.Turn any sound into a truly immersive experienceAdvanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.Google TV Built InGoogle TV has access to over 5000 apps more than any other smart platform providing the ultimate smart TV experience. With hands-free help from Google you can set aside your remote and just use your voice to control your 4K smart TV and you can also quickly and easily enjoy your favourite videos photos games and more from your iOS or Android devices on the big 65-inch TV screen with Chromecast built-in. All this fantastic technology in a minimalist one slate design with seamless edge bezel and a 2- way position stand means that the XR-65X95J is the perfect TV for all your entertainment needs. “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5” . .

Sony X95J Key Features Cognitive Processor XR provides a whole new experience that immerses you in the scene.Sound positioning tweeters allow sound to come straight from the action on-screen.HDMI 2.1 - 4K at 120fps for smooth and responsive gamingAuto adjusts and optimises the picture for the best settingsSound positioning tweeters allow sound to come straight from the action on the screen.Google TV - More apps than any other smart TV platform there's something for everyoneBreathtaking 4K with human intelligence in a minimalist designEnjoy deep natural beautiful pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED TV panel this technology delivers ultra realistic pictures full of lifelike contrast.HDMI 2.1 Smooth responsive gaming in 4K at 120fps and 120HzWith HDMI 2.1 you can get an up to 120fps framerate on compatible games so you’ll have the advantage in shooting sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.Turn any sound into a truly immersive experienceAdvanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.Google TV Built InGoogle TV has access to over 5000 apps more than any other smart platform providing the ultimate smart TV experience. With hands-free help from Google you can set aside your remote and just use your voice to control your 4K smart TV and you can also quickly and easily enjoy your favourite videos photos games and more from your iOS or Android devices on the big 65-inch TV screen with Chromecast built-in. All this fantastic technology in a minimalist one slate design with seamless edge bezel and a 2- way position stand means that the XR-65X95J is the perfect TV for all your entertainment needs. “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5”. .

Impressive 75 display8K Ultra HD - 4 x more pixels than 4KThe frame is the speaker sound matches action for a truly immersive experienceSmart TV powered by Google TV - More apps than any other platormBravia CORE Access the largest IMAX® Enhanced movie collectionDolby Atmos for immersive surround soundCognitive Processor XR provides a whole new 8K experience that immerses you in the scene.All your entertainment upscaled to 3D surround sound . Visionary 8K pictures as perceived by the human eye Enjoy 8K pictures that feel deep natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel pictures pop from the screen with deep blacks and ultra bright light. A wide palette of naturally beautiful colours See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic. Real life depth with deep blacks and intense brightness Feel breathtaking contrast just as in real life. Our Cognitive Processor XR cross analyses data enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights Recreating lost 8K texture the intelligent way Whatever the content or source you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined feathers and sharply outlined claws The frame is the speaker sound matches action For an audio experience that matches how we sense the world XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass no matter where you place your TV. Hands-free entertainment with help from Google With hands-free help from Google you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title search by genre and get personalized recommendations on what to watch by saying Ok Google what should I watch?. Even get answers on screen control smart home devices and more. Recycle. Renew. Reduce. BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models. “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5”.

Sony BRAVIA XR A80J SeriesThe BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear providing a whole new experience that immerses you completely in the scene.Product Features . Extraordinary OLED picture as perceived by the human eye Enjoy breathtaking OLED contrast with picture quality that feels deep natural and real. The revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with a unique OLED panel this technology delivers truly lifelike picture quality with ultimate pure blacks. Turn any sound into a truly immersive experience Advanced screen-speaker technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony. Wide palette of naturally beautiful colors See colors that are natural and beautiful to the human eye. Cognitive Processor XR enables a unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colors look realistic. Intelligent motion processing for fast-moving blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth bright and clear. All your entertainment upscaled to 3D surround sound With BRAVIA XR everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Minimalist design - all immersion no distraction The minimalist One Slate design embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This OLED TV looks and sounds beautiful whether on a stand or mounted on a wall. Supreme picture quality and sound whatever the environment Sit back and enjoy an enthralling viewing experience. The unique ambient optimization technology with a light sensor automatically adjusts picture and sound to your environment. Key Product Info Extraordinary OLED picture as perceived by the human eyeHDMI 2.1 4k at 120hz for smooth and responsive gamingTurn any sound into a truly immersive experienceWide palette of naturally beautiful colorsIntelligent motion processing for fast-moving blur-free scenesAll your entertainment upscaled to 3D surround soundMinimalist design - all immersion no distractionSupreme picture quality and sound whatever the environment . “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5”

Key Selling Points Revolutionary OLED picture as perceived by the human eyeTurn any sound into a truly immersive experienceHands-free entertainment with help from GoogleWide palette of naturally beautiful colorsIntelligent motion processing for fast-moving blur-free scenesAll your entertainment upscaled to 3D surround soundBeautiful Seamless Edge - less bezel more picture . Product Features Revolutionary OLED picture as perceived by the human eyeEnjoy breathtaking contrast on this great OLED with picture quality that feels deep natural and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with the unique OLED panel this technology delivers pure blacks and our brightest ever picture. Turn any sound into a truly immersive experienceAdvanced screen-speaker technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony. Hands-free entertainment with help from GoogleWith hands-free help from Google you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title search by genre and get personalized recommendations on what to watch by saying Hey Google what should I watch? Even get answers on screen control smart home devices and more. Wide palette of naturally beautiful colorsSee colors that are natural and beautiful to the human eye. Cognitive Processor XR enables this unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colors look realistic. Intelligent motion processing for fast-moving blur-free scenesWatching sports and fast-moving movies just got a whole lot better. Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth bright and clear. All your entertainment upscaled to 3D surround soundWith BRAVIA XR everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Beautiful Seamless Edge - less bezel more pictureWith its frameless design this TV has a seamless and sophisticated look that minimizes distractions focusing your eyes on what's important - the picture . “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5”.  

Impressive 85 display8K Ultra HD - 4 x more pixels than 4KGoogle Smart TV - 4K streaming and; catch-upDolby Atmos for immersive surround soundCognitive Processor XR provides a whole new 8K experience that immerses you in the scene.The frame is the speaker sound matches action to enjoy a truly immersive sound experienceBe immersed in movies and games with Bravia CORE on Bravia XRMore apps than any other smart platform there's something for everyone on Google TV.All your entertainment upscaled to 3D surround sound . Visionary 8K pictures as perceived by the human eye Enjoy 8K pictures that feel deep natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel pictures pop from the screen with deep blacks and ultra bright light. A wide palette of naturally beautiful colours See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic. Real life depth with deep blacks and intense brightness Feel breathtaking contrast just as in real life. Our Cognitive Processor XR cross analyses data enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights Recreating lost 8K texture the intelligent way Whatever the content or source you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined feathers and sharply outlined claws The frame is the speaker sound matches action For an audio experience that matches how we sense the world XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass no matter where you place your TV. Hands-free entertainment with help from Google With hands-free help from Google you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title search by genre and get personalized recommendations on what to watch by saying Ok Google what should I watch?. Even get answers on screen control smart home devices and more. Recycle. Renew. Reduce. BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models. “This Sony BRAVIA TV features the Youview catch-up TV service which includes BBC iPlayer ITV Hub All4 and; My5” .