The Sony FE 24-70mm f/2.8 G Master is a professional grade zoom lens. Suitable for covering a wide variety of areas, including wedding photography, landscape photography, portraiture, travel and fashion photography.With its fast maximum aperture throughout its entire zoom range, the 24-70mm f/2.8 GM performs well in challenging, ambient and low-light conditions, even when shooting handheld. Featuring a circular 9-blade aperture design, it also produces beautiful out-of-focus highlights, known as bokeh, delivering an attractive shallow depth-of-field look for both stills and video. The 24-70mm f/2.8 GM allows users to create beautiful separation between the subject and the foreground and background, particularly when shooting at wider apertures. Dust and moisture resistant, and constructed from premium metal and glass, the 24-70mm f/2.8 GM is by no means a lightweight lens. However, its quality shines when paired with a full-frame Sony mirrorless camera such as the Sony A7R III. However, it will also work very well with APS-C Sony cameras without the need for an adapter or converter. When paired with a smaller sensor camera, such as the Sony a6500, this lens will produce a focal range closer to 36-105mm due to the 1.5x crop factor of Sony APS-C; losing width but gaining reach. This is worth considering if you own a cropped sensor camera but still want the quality offered by the 24-70mm f/2.8 GM. The Direct Drive SSM (Super Sonic Motor) of the 24-70mm f/2.8 GM delivers fast, accurate and near silent autofocusing. But it also offers manual override set via a customisable function button, so that users can take over control of focusing without having to physically turn off the autofocusing function. Using a single XA element, one Super ED element, two aspherical elements and Nano AR lens coatings, this lens will produce images with reduced chromatic aberrations, ghosting and unattractive flares. A perfect compliment for Sony mirrorless and video cameras, the Sony 24-70 f/2.8 GM will maximise the sensor resolution of any camera that it is paired with. With a popular focal length among professional photographers and filmmakers, the Sony FE 24-70mm f/2.8 GM is a fantastic investment for anyone who is keen to build their kit. If you add this lens to your collection it will hold its value well and provide many years of use as you upgrade your cameras, offering premium build and image quality for both stills and video.

The Sony Alpha a6000 is a 24.3-megapixel mirrorless camera with the world's fastest AF (0.06 sec) for cameras of this class. Features include super-fast 11fps shooting, DSLR-style operation, a high resolution OLED Tru-Finder, Wi-Fi/NFC connectivity.Superb image qualityThe large, newly developed 24.3-effective-megapixelAPS-C image sensor — the same size as in mostDSLRs — features cutting-edge device technologiesthat realize high resolution, high sensitivity and low noise. New BIONZ X image processing engineThe new BIONZ X image processing engine, first introduced in the α7 and α7R, delivers class above image quality that looks remarkably real.Super-fast focusingMore advanced Fast Hybrid AF enables more scenes tobe autofocused via phase detection method only,resulting in the world’s fastest AF (0.06 sec.)OLED Tru-FinderUsers can enjoy stress-free, intuitive operation as they view scenes through the viewfinder, which features a new optical system with four double aspherical lenses for enhanced visibility, a wide viewing angle (approx. 33°), high contrast, high resolution and a clear view from corner to corner.Wi-Fi/NFC functions improve connectivitywith mobile devicesWi-Fi enables easy sharing of photos with devices such as smartphones, tablet PCs and TVs. In addition, NFC simplifies initial linking with Android-equipped mobile devices.

The Sony Cyber-shot DSC-WX500 is an ultra-compact and lightweight camera with a newly developed ZEISS Vario-Sonnar T* 30x zoom Lens plus 5-axis optical image stabilization to keep your images blur free. The 18.2MP BSI CMOS sensor along with Sony's BIONZ X processor produces amazing image and video quality.Also featured is a 3-inch LCD that tilts upward 180 degrees which is perfect for selfies. The WX500 can record high-resolution movies in XAVC S or AVCHD format, and you can simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing. The WX500 also has built-in Wi-Fi with NFC support for effortless viewing and sharing. 30x zoom lens with ZEISS® quality This 24-720mm (35mm equiv.) lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.Exmor R™ CMOS sensor for extra sensitivityThe more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.BIONZ X™ for more detail and less noiseTo transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time.180-degree tiltable LCD monitor for easy framingThe high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle.Fast Wi-Fi/NFC™ connection simplifies sharingYou can use built-in NFC (Near Field Communication) to make a quick connection via Wi-Fi with Android mobile devices. Then, you can share favourite photos and movies within moments by sending them directly from the camera to the smartphones and tablets 2 of friends and family members. Downloading PlayMemories Mobile onto your mobile device enables you to control the camera remotely.More flexible movie formatsThe new XAVC S 3 format captures movies detailing extra-smooth action and high-quality sound with great fidelity to the original sources. Whether you’re shooting in XAVC S or high-definition AVCHD format, you can also simultaneously record another version of the same scene in a compressed, web-friendly MP4 format for convenient sharing.Intelligent Active Mode keeps blur awayHave no fear of handheld

The Sony RX1R II has the capability to captureimages of extraordinary resolution. A fixed-lens design is seamlessly integrated with an advanced 42.4 megapixel (effective) full-frame sensor and ultra-efficient signalprocessing. Fast, accurate AF ensures that you capture clear images at every opportunity.A new retractable electronic viewfinder allows you to monitor and preview exactly what your shot will look like, and the world’s first (as of October 2015) optical variable low-pass filter can be controlled to select precisely the effect that you want.Perfect corner-to-corner precisionThanks to the fixed-lens design of the RX1R II, the positions of the lens andimage plane on the full frame sensor are precisely aligned to the micron level.This fully utilizes the superior optical performance of the lens and the extra high 42.4-megapixel resolution of the full-frame sensor to capture exquisitedetail from the centre to the edges of the image. The advanced BIONZ X image processing engine is optimally fine-tuned for the lens and image sensor, so it beautifully reproduces the detail to achieve unprecedented image clarity.Back-illuminated 35mm full-frame image sensor with 42.4 megapixelsA groundbreaking 35mm full-frame Exmor R CMOS sensorintegrates astonishing 42.4-megapixel*1 resolution toachieve the ultimate image quality. Its back-illuminatedstructure enhances light collection efficiency and expandsthe circuitry scale of what is now a copper wiringlayer for 3.5 times faster data output*2. Sensitivity isgreatly expandable to ISO 50-102400 for still shooting.Low-noise performance reveals fine details and subtlenuances of images. These enhancements make it possiblefor the RX1R II to deliver readout of extraordinarilyhigh-resolution images, AF response and continuousshooting capability, all at high speed.Large-aperture ZEISS® Sonnar T* 35mm F2 lensThe 35mm fixed focal length ZEISS® Sonnar T* lens features a maximum aperture of F2 and a proprietary highprecision AA (advanced aspherical) lens element, in an extremely compact barrel. The nine-blade diaphragmdelivers smooth foreground/background defocusing thatmakes the subject stand out brilliantly. The optical performance of the ZEISS® lens allows the precision high-resolution image sensor to deliver the ultimate in image quality.High-speed, high-accuracy Fast Hybrid AFFast Hybrid AF makes its RX debut so you can instantlyfocus with 399 densely positioned focal plane phasedetectionAF points covering 45% of the image area,lens drive optimized for efficient focal positioning for30% faster AF speed, plus precise tracking for capturingmore decisive moments in photos.AF-C focus mode and up to 5fps shooting with AF trackingTaking advantage of the phase-detection AF pointsand their wide AF coverage, the newly employed AF-C(Continuous AF) focus mode gives the RX1R II capabilityto track moving subjects steadfastly while maintainingsharp focus. You can even shoot continuously at up to5fps while AF track

The Sony Alpha 7 II is the follow-up to the Alpha 7 and adds 5-axis sensor-shift image stabilization, a more rugged build quality, new front dial, and a relocated shutter release button. Features include the Sony Bionz X processor, 3-inch tilting monitor, Wi-Fi/NFC connectivity and 1080/60p video recording - now with XAVC S.35mm full-frame 24.3-megapixel3 Exmor™ CMOS sensorThe image sensor delivers beautiful images from corner to corner and stunning 24.3-megapixel resolution. You’ll enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. Moreover, innovations that could only be achieved by Sony reproduce details more faithfully so that every scene looks incredibly real.5-axis image stabilizationThe α7 II dramatically expands your range of expression by compensating for five types of camera shake during handheld shooting of still images and movies. The highly effective 4.5-step1 compensation lets you confidently zoom in faraway subjects, snap detailed close-ups, capture night scenes and more — all with minimal camera shake blur. High-performance Fast Hybrid AFThe newly enhanced Fast Hybrid AF system delivers extremely high-speed response, highly accurate prediction and wide area coverage for autofocusing and tracking you can always depend on. It’s remarkably fast for a full-frame camera AF system (30% faster than the α7) and accurately predicts subject movement so you can steadfastly track your subject.5fps AF/AE shooting with accurate trackingWhen your subject is moving fast, you can beautifully capture the decisive moment with sharp, well-exposed results via 5fps continuous AF/AE shooting. A dramatically improved algorithm accurately predicts subject movement so you can steadfastly track the subject even when shooting continuously.Pro-quality XAVC S format videoFor extremely high image quality and minimal noise, record movies in the high-bit-rate XAVC S format, which was developed based on the professional XAVC 4K/HD format. It enables Full HD (1920 x 1080) image recording at 50Mbps (60p/50p, 30p/25p, 24p)4 and employs linear PCM sound for high-quality sound recording.BIONZ X™ image processing engineBIONZ X faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end Large Scale Integration that accelerates processing, it enables more natural details, more realistic images, richer tonal gradations and lower noise when shooting still images and movies.Robust magnesium alloy bodyThe remarkably compact and lightweight body is solidly built to withstand the rigors of shooting in the field. It’s the ideal blend of light weight, solid reliability and steady handling, thanks to a top cover, front cover and internal structure constructed of rigid magnesium alloy.Enhanced grip and shutter buttonThe grip is refined in shape and height to support a more secure grasp of the camera even when a large lens is

The Sony Alpha 7 II is the follow-up to the Alpha 7 and adds 5-axis sensor-shift image stabilization, a more rugged build quality, new front dial, and a relocated shutter release button. Features include the Sony Bionz X processor, 3-inch tilting monitor, Wi-Fi/NFC connectivity and 1080/60p video recording - now with XAVC S.35mm full-frame 24.3-megapixel3 Exmor™ CMOS sensorThe image sensor delivers beautiful images from corner to corner and stunning 24.3-megapixel resolution. You’ll enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. Moreover, innovations that could only be achieved by Sony reproduce details more faithfully so that every scene looks incredibly real.5-axis image stabilizationThe α7 II dramatically expands your range of expression by compensating for five types of camera shake during handheld shooting of still images and movies. The highly effective 4.5-step1 compensation lets you confidently zoom in faraway subjects, snap detailed close-ups, capture night scenes and more — all with minimal camera shake blur. High-performance Fast Hybrid AFThe newly enhanced Fast Hybrid AF system delivers extremely high-speed response, highly accurate prediction and wide area coverage for autofocusing and tracking you can always depend on. It’s remarkably fast for a full-frame camera AF system (30% faster than the α7) and accurately predicts subject movement so you can steadfastly track your subject.5fps AF/AE shooting with accurate trackingWhen your subject is moving fast, you can beautifully capture the decisive moment with sharp, well-exposed results via 5fps continuous AF/AE shooting. A dramatically improved algorithm accurately predicts subject movement so you can steadfastly track the subject even when shooting continuously.Pro-quality XAVC S format videoFor extremely high image quality and minimal noise, record movies in the high-bit-rate XAVC S format, which was developed based on the professional XAVC 4K/HD format. It enables Full HD (1920 x 1080) image recording at 50Mbps (60p/50p, 30p/25p, 24p)4 and employs linear PCM sound for high-quality sound recording.BIONZ X™ image processing engineBIONZ X faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end Large Scale Integration that accelerates processing, it enables more natural details, more realistic images, richer tonal gradations and lower noise when shooting still images and movies.Robust magnesium alloy bodyThe remarkably compact and lightweight body is solidly built to withstand the rigors of shooting in the field. It’s the ideal blend of light weight, solid reliability and steady handling, thanks to a top cover, front cover and internal structure constructed of rigid magnesium alloy.Enhanced grip and shutter buttonThe grip is refined in shape and height to support a more secure grasp of the camera even when a large lens is

The Sony 35mm f/1.4 G delivers superb image quality. The bright, fast f/1.4 maximum aperture for is great for low-light shooting and makes it possible to increase shutter speed to capture fast action, and achieve beautiful background bokeh.Superb prime lens quality for low lightAn F1.4 maximum aperture makes this superb lens ideal for snapshots and ambient-light photography while providing extended depth-of-field control. The ability to create smooth bokeh makes it great for portraits too. Another advantage of a large maximum aperture is that higher shutter speeds can be used when shooting fast action.Sharp, high-contrast imageryPremium G Lens optics, including molded aspherical glass elements, achieve consistently high resolution and contrast right down to the lens’s bright F1.4 maximum aperture. All types of aberration are effectively suppressed too, so that natural, life-reproduction of delicate gradations and details is achieved.From super sharp to beautiful bokehA 9-blade circular aperture works with this lens’s f/1.4 maximum aperture to produce beautifully smooth background bokeh with natural highlights when desired. Smooth background defocusing can make the in-focus focus really stand out in images with almost three-dimensional depth.Compact, manageable, and versatileIn addition to a remarkably compact, manageable design, this lens includes a convenient focus hold button right on the lens barrel, and an auto-clutch that prevents the focus ring from rotating when autofocus is used.

This full frame E-mount 16-35mm ZEISS Vario-Tessar zoom offers outstanding performance in a compact, lightweight package. A versatile zoom range coupled with built-in optical image stabilization makes it a great choice for snapshots, indoor scenes, group shots, landscapes, and more.Refined optics deliver stunning imagesAA (advanced aspherical), aspherical, and ED optical elements add up to superior corner-to-corner performance with low distortion and colour aberration. T* coating minimizes flare and ghosting.Constant exposure at any zoom settingMaximum aperture is F4 at all focal lengths so the user can zoom and shoot at any aperture without having to keep track of changes in exposure settings or depth of field.Sharp and clear in any situationOptical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld, for sharp, clear night scenes and low-light indoor shots.ZEISS 35mm Full Frame wide-angle zoom lensConstant F4 maximum aperture throughout zoom rangeZEISS T* anti-reflective coating minimises flareBuilt-in OSS (Optical SteadyShot) image stabilisationDust and moisture resistant design

A prized focal length for portraiture, the Sony FE 85mm f/1.4 GM is a fast, short-telephoto lens designed for E-mount mirrorless digital cameras.Ideal portrait performanceDesigned and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest F1.4 aperture setting.Superior resolution & bokehAn XA (extreme aspherical) element with 0.01 micron surface precision contributes to previously unachievable resolution and stunning bokeh for new expressive potential.Natural renderingThree ED glass elements support the lens’s outstanding resolving power by suppressing chromatic aberration and minimizing artificial colouration throughout its aperture range.Precision AFTwo position sensors enhance the accuracy of an SSM (Super Sonic wave Motor) drive system for autofocus performance that fully supports the lens’s high-resolution capability.Total ControlA focus mode switch, focus hold button, and aperture ring with switchable click stops provide professional control for a wide range of shooting situations.Lens ConfigurationG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.FeaturesE-Mount Lens/Full-Frame FormatAperture Range: f/1.4 to f/16One XA Element and Three ED ElementsNano AR CoatingLinear SSM Focus SystemInternal Focus DesignFocus Hold Button, AF/MF SwitchManual Aperture RingDust and Moisture-Resistant Construction11 Blade Circular DiaphragmMinimum focus distance: AF 0.85 mt, MF 0.8 mMaximum magnification ratio: 0.12 x

The 24 megapixel Sony a6300 is the successor to the to the best selling a6000, and it’s a proper update: Sony has gone to town on reworking the speed, imaging and processing power hidden within this compact body.The a6300 can focus in just 0.05 seconds – a new autofocus world record for a mirrorless camera with an APS-C sensor.One of the standout features is called 4D Focus. The Sony a600 had 179 points of focus: the new a6300 has an astonishing 425 phase-detection focus points, distributed evenly across the whole of the camera’s APS-C Exmor CMOS copper-wired sensor. So even if your subject ends up close to the edge of your frame, you’ll still be able to lock onto your target. With a top speed of 11fps means you’re unlikely to miss a moment – and Sony’s High Density Tracking feature claims that the AF will intelligently respond to the movement of a subject by readying the focus points nearest your target as it moves across your frame.You can also shoot up to 8fps while you’re using Live View on the camera’s rear screen.if you’re more into video, there’s plenty here to keep you occupied: 4K capture with Super 35mm format, a dedicated microphone line-in, plus Full HD at 120 fps at 100 Mbps – which is another first for Sony’s cameras with APS-C sized sensors. Low-light video quality also promises to be impressive – and all that AF technology also applies to movie capture. 0.05 sec AF speed The A6300 achieves the world's fastest (0.05 sec.) AF speed with the enhanced Fast Hybrid AF’s integrated autofocusing performance and the uncanny efficiency of the BIONZ X image processing engine to handle so much information with astonishing accuracy. 425 AF points With the world’s most (425 points) focal plane phase-detection AF points helping to provide distinctively wide and dense AF point coverage, the α6300 focuses more accurately, efficiently and reliably on subjects throughout the frame. High-density Tracking AF Technology For supremely reliable accuracy and tracking stability, new High-density Tracking AF Technology activates AF points to cover the area around the subject with approx. 7.5 times as much density as the 6000. Only this focal plane phase-detection autofocus function can seamlessly activate AF points and track subjects moving within frame with such unerring precision.High-speed live-view continuous shootingClearly capture action with high-speed continuous shooting at up to 11fps. Or choose among three speeds up to 8fps, according to the shooting situation, for live-view continuous shooting with very little lag on the EVF or LCD screen, to get the sense of immediacy of shooting with an optical viewfinder.Superb image qualityThe new 24.2 MP Exmor CMOS sensor raises the bar of imaging performance. Its copper wiring and enhanced circuitry make it possible to lower the wiring layer and boost light collection efficiency, in order to capture low-noise images with a wide sensitivity range up to ISO 51200.

This 500mm super-telephoto lens with a constant f/4 maximum aperture is ideal for sports and wildlife photographers, providing extended telephoto reach along with top-level optical performance and features. It is exceptionally sharp with superb contrast and definition, and can produce beautiful background bokeh when required. It can also handle heavy-duty use in outdoor conditions.Full support for high pixel count sensorsCurrent image sensors offer resolution and overall image quality that easily surpass film, and this lens features the performance necessary to take full advantage of that imaging precision. Cutting-edge G Lens technology comes together in a truly refined design that represents the very peak of α lens performance and control.Clear images with crisp contrastIn addition to precision optical design, Sony’s Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting. The overall result is superior clarity and crisp contrast that add up to outstanding definition.Sharp from corner to cornerThree ED (Extra-low Dispersion) glass elements in a state-of-the-art optical design minimize aberration and achieve excellent image-wide sharpness, providing a perfect blend of high resolution and excellent contrast in in-focus areas with beautifully smooth background bokeh that can make the subject stand out for deep, dimensional visual impact.Dust and moisture resistantSome of the most exciting images are captured in challenging environments. A dust and moisture resistant design means that the lens will continue to perform reliably in moderately wet or dusty conditions, so you can shoot with confidence wherever those great shots are found.Faster tracking and improved responseSony’s SSM autofocus drive system is desirable feature in itself, offering exceptionally smooth, quiet operation. A new LSI drive circuit takes that performance to a new level, achieving significantly faster autofocus subject tracking than previous models, and making the SSM drive system more responsive than ever.SSM (Super Sonic wave Motor) focus driveThe SSM (Super Sonic wave Motor) is a piezoelectric drive system that contributes to smooth, silent autofocus operation. Its capacity for high torque at low rotational speeds contributes to fast start and stop response as well as precise positioning. To the photographer that means quick, quiet, accurate focus.A refined operating experienceFour focus hold buttons around the lens barrel provide easy access no matter how the camera is held. Sony’s thorough attention to operational ease is also apparent in dual DMF (Direct Manual Focus) modes, a focus range switch, and a function that measures the distance to the subject before focusing.Carbon fibre lens hoodThe lens hood is an important part of a lens’ optical design, and should always be used when optimum performance is desired. This lens comes supplie

This jacket case set (including body case, lens jacket and shoulder strap) fits the Cyber-shot HX90V, HV90 or WX500. The body case slightly protrudes for firmer gripping and more stable handling while shooting. Jacket case set includes body case, lens jacket and shoulder strapBody case protrudes for firmer gripping and more stable handlingAllows LCD tilt, USB cable connection, tripod attachment and NFCDouble hook design lets lens jacket flip open from front or back

An ideal second lens, the versatile Sony 35mm f/1.8 prime lens can handle anything from evening shots, thanks to the bright maximum aperture, to beautifully defocused portraits. It’s great for snapshots, portraits, night shots and more.Compact and easy to carrylightweight and only around 45mm long, it’s an ideal second lens for when you’re out and about.Crisper, cleaner resultsnew optical design reduces spherical aberration and improves contrast even out on the periphery for crisp, sharp image detail.Built-in image stabilisationOptical SteadyShot image stabilisation and a large F1.8 aperture enhance handheld shooting in fading light or dimly lit interiors.Smooth, silent operationboth the motor controlling focus and the one that controls aperture are quiet, smooth and unobtrusive, ideal for shooting video.Fine tune your focusIf AF (Auto Focus) can’t lock on or focuses on the wrong subject, step in and take total control with DMF (Direct Manual Focus).Smooth things out with ED glassExtra-Low Dispersion glass and two aspherical lens elements minimise distortion and improve image quality.Discover beauty in the blurthe circular aperture, a hallmark of E-mount lenses, lets you capture beautiful foreground and background blur effects.Built to last and a joy to usewith a tactile aluminium alloy finish, the lens combines outstanding quality with easy operability.

This leather-look carry case and strap protects your Cyber-shotâ„¢ RX100/RX100 II/RX100 III from bumps and shocks. A secure screw fixture and jacket-style design provide easy handling.

The Sony Alpha 7 II is the follow-up to the Alpha 7 and adds 5-axis sensor-shift image stabilization, a more rugged build quality, new front dial, and a relocated shutter release button. Features include the Sony Bionz X processor, 3-inch tilting monitor, Wi-Fi/NFC connectivity and 1080/60p video recording - now with XAVC S.35mm full-frame 24.3-megapixel3 Exmor™ CMOS sensorThe image sensor delivers beautiful images from corner to corner and stunning 24.3-megapixel resolution. You’ll enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. Moreover, innovations that could only be achieved by Sony reproduce details more faithfully so that every scene looks incredibly real.5-axis image stabilizationThe α7 II dramatically expands your range of expression by compensating for five types of camera shake during handheld shooting of still images and movies. The highly effective 4.5-step1 compensation lets you confidently zoom in faraway subjects, snap detailed close-ups, capture night scenes and more — all with minimal camera shake blur. High-performance Fast Hybrid AFThe newly enhanced Fast Hybrid AF system delivers extremely high-speed response, highly accurate prediction and wide area coverage for autofocusing and tracking you can always depend on. It’s remarkably fast for a full-frame camera AF system (30% faster than the α7) and accurately predicts subject movement so you can steadfastly track your subject.5fps AF/AE shooting with accurate trackingWhen your subject is moving fast, you can beautifully capture the decisive moment with sharp, well-exposed results via 5fps continuous AF/AE shooting. A dramatically improved algorithm accurately predicts subject movement so you can steadfastly track the subject even when shooting continuously.Pro-quality XAVC S format videoFor extremely high image quality and minimal noise, record movies in the high-bit-rate XAVC S format, which was developed based on the professional XAVC 4K/HD format. It enables Full HD (1920 x 1080) image recording at 50Mbps (60p/50p, 30p/25p, 24p)4 and employs linear PCM sound for high-quality sound recording.BIONZ X™ image processing engineBIONZ X faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end Large Scale Integration that accelerates processing, it enables more natural details, more realistic images, richer tonal gradations and lower noise when shooting still images and movies.Robust magnesium alloy bodyThe remarkably compact and lightweight body is solidly built to withstand the rigors of shooting in the field. It’s the ideal blend of light weight, solid reliability and steady handling, thanks to a top cover, front cover and internal structure constructed of rigid magnesium alloy.Enhanced grip and shutter buttonThe grip is refined in shape and height to support a more secure grasp of the camera even when a large lens is

The Sony A68 is a 24.2-megapixel DSLR camera with 79-point high-density phase detection AF system that covering a wide AF area will catch the moment to last for a life time. The Exmor CMOS sensor and BIONZ X image processing engine deliver the imaging impact that you aim for. Dials, controls and displays make shooting more intuitive and immediate to optimise operability. Superb AF performance Get superior autofocus reliability with 79 high-density AF points, including 15 cross-type points. High performance in tracking moving subjects to enable continuous autofocus even during continuous shooting at 8fps. Autofocus performs well in low-light conditions as low as EV -2, which is equivalent to a moonlit night in which the naked eye has difficulty seeing objects. In-body image stabilisationEffective image stabilisation for any compatible lens, throughout the entire focal length range. Helps stabilize the viewfinder image while the shutter button is halfway pressed. AF Range ControlLocks autofocusing to a specified range of distance from the camera for sharp results, even if the target is obscured momentarily by another passing object. Proprietary Translucent Mirror Technology Sony’s unique design replaces a DSLR moving mirror with a fixed translucent mirror, which enables fast shooting with continuous use of accurate phase detection AF.24.2 MP APS-C Exmor CMOS sensor The large Exmor CMOS image sensor with approximately 24.2 MP boosts sensitivity and reduces noise with gapless on-chip lens design eliminating the gaps between micro-lenses to collect more light.BIONZ X image processing engineThe processor handles enormous amounts of sensor data to allow high-speed shooting of superb low-noise images. Advanced built-in features include detail reproduction technology to produce more realistic images, diffraction-reduction to correct blurred details, and area-specific noise reduction for clearer, more finely detailed images even at high ISO settings. Area-spciefic Noise Reduction selectively divides the image into areas based on patterns (such as edges, textures and evenly coloured-areas like blue skies), then applies the most appropriate noise reduction for each area. ISO 100-25600The wide maximum sensitivity ranges of ISO 100-25600 for stills and ISO 100-12800 for movies let you shoot natural-looking, low-noise results even in low light. Supports 50Mbps XAVC S formatFor extremely high image quality and minimal noise, record movies in the high-bit-rate XAVC S format, which enables Full HD image recording at 50Mbps (30p/25p, 24p).Top Display PanelThis must have feature of this midrange camera facilitates quick, easy setting and confirmation, especially with a tripod setup.Tiltable LCD screenTiltable LCD screen (2.7-type) to clearly shoot at max.135 degrees up and 55 degrees down, enables shooting over the heads of people in crowds, or on the ground for a startling view of pets and flowers. Brightness is adjustable.OLED Tru-Finder with 100% fr

The Sony Alpha 7 II is the follow-up to the Alpha 7 and adds 5-axis sensor-shift image stabilization, a more rugged build quality, new front dial, and a relocated shutter release button. Features include the Sony Bionz X processor, 3-inch tilting monitor, Wi-Fi/NFC connectivity and 1080/60p video recording - now with XAVC S.35mm full-frame 24.3-megapixel3 Exmor™ CMOS sensorThe image sensor delivers beautiful images from corner to corner and stunning 24.3-megapixel resolution. You’ll enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. Moreover, innovations that could only be achieved by Sony reproduce details more faithfully so that every scene looks incredibly real.5-axis image stabilizationThe α7 II dramatically expands your range of expression by compensating for five types of camera shake during handheld shooting of still images and movies. The highly effective 4.5-step1 compensation lets you confidently zoom in faraway subjects, snap detailed close-ups, capture night scenes and more — all with minimal camera shake blur. High-performance Fast Hybrid AFThe newly enhanced Fast Hybrid AF system delivers extremely high-speed response, highly accurate prediction and wide area coverage for autofocusing and tracking you can always depend on. It’s remarkably fast for a full-frame camera AF system (30% faster than the α7) and accurately predicts subject movement so you can steadfastly track your subject.5fps AF/AE shooting with accurate trackingWhen your subject is moving fast, you can beautifully capture the decisive moment with sharp, well-exposed results via 5fps continuous AF/AE shooting. A dramatically improved algorithm accurately predicts subject movement so you can steadfastly track the subject even when shooting continuously.Pro-quality XAVC S format videoFor extremely high image quality and minimal noise, record movies in the high-bit-rate XAVC S format, which was developed based on the professional XAVC 4K/HD format. It enables Full HD (1920 x 1080) image recording at 50Mbps (60p/50p, 30p/25p, 24p)4 and employs linear PCM sound for high-quality sound recording.BIONZ X™ image processing engineBIONZ X faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end Large Scale Integration that accelerates processing, it enables more natural details, more realistic images, richer tonal gradations and lower noise when shooting still images and movies.Robust magnesium alloy bodyThe remarkably compact and lightweight body is solidly built to withstand the rigors of shooting in the field. It’s the ideal blend of light weight, solid reliability and steady handling, thanks to a top cover, front cover and internal structure constructed of rigid magnesium alloy.Enhanced grip and shutter buttonThe grip is refined in shape and height to support a more secure grasp of the camera even when a large lens is

The Sony A68 is a 24.2-megapixel DSLR camera with 79-point high-density phase detection AF system that covering a wide AF area will catch the moment to last for a life time. The Exmor CMOS sensor and BIONZ X image processing engine deliver the imaging impact that you aim for. Dials, controls and displays make shooting more intuitive and immediate to optimise operability. Superb AF performance Get superior autofocus reliability with 79 high-density AF points, including 15 cross-type points. High performance in tracking moving subjects to enable continuous autofocus even during continuous shooting at 8fps. Autofocus performs well in low-light conditions as low as EV -2, which is equivalent to a moonlit night in which the naked eye has difficulty seeing objects. In-body image stabilisationEffective image stabilisation for any compatible lens, throughout the entire focal length range. Helps stabilize the viewfinder image while the shutter button is halfway pressed. AF Range ControlLocks autofocusing to a specified range of distance from the camera for sharp results, even if the target is obscured momentarily by another passing object. Proprietary Translucent Mirror Technology Sony’s unique design replaces a DSLR moving mirror with a fixed translucent mirror, which enables fast shooting with continuous use of accurate phase detection AF.24.2 MP APS-C Exmor CMOS sensor The large Exmor CMOS image sensor with approximately 24.2 MP boosts sensitivity and reduces noise with gapless on-chip lens design eliminating the gaps between micro-lenses to collect more light.BIONZ X image processing engineThe processor handles enormous amounts of sensor data to allow high-speed shooting of superb low-noise images. Advanced built-in features include detail reproduction technology to produce more realistic images, diffraction-reduction to correct blurred details, and area-specific noise reduction for clearer, more finely detailed images even at high ISO settings. Area-spciefic Noise Reduction selectively divides the image into areas based on patterns (such as edges, textures and evenly coloured-areas like blue skies), then applies the most appropriate noise reduction for each area. ISO 100-25600The wide maximum sensitivity ranges of ISO 100-25600 for stills and ISO 100-12800 for movies let you shoot natural-looking, low-noise results even in low light. Supports 50Mbps XAVC S formatFor extremely high image quality and minimal noise, record movies in the high-bit-rate XAVC S format, which enables Full HD image recording at 50Mbps (30p/25p, 24p).Top Display PanelThis must have feature of this midrange camera facilitates quick, easy setting and confirmation, especially with a tripod setup.Tiltable LCD screenTiltable LCD screen (2.7-type) to clearly shoot at max.135 degrees up and 55 degrees down, enables shooting over the heads of people in crowds, or on the ground for a startling view of pets and flowers. Brightness is adjustable.OLED Tru-Finder with 100% fr

The Sony E 50mm f/1.8 OSS Lens is perfect for portraiture and a range of other subjects. The f/1.8 max aperture and optical image stabilisation provide impressive picture quality, even in low-light. Blur-free imagesBuilt-in Optical SteadyShot image stabilisation within the lens ensures smooth, blur-free photos and videos when shooting handheld.Smooth defocusingInstead of a standard polygon-shaped lens aperture, this lens features a 7-blade circular aperture for more natural, rounded defocusing or ‘bokeh’.Refined optical performanceThe lens has an innovative optical design to achieve clear, high-quality images by effectively minimising distortion and chromatic aberration.Fast, agile focusingAn internal focusing mechanism means the lens barrel doesn’t move, enabling a more compact design, faster autofocus response, and reduced minimum focusing distances.

With a standard 50mm focal length on full-frame cameras, this is an unbeatable choice for photographers who love to work with prime lenses. Sharpness and contrast are excellent throughout the image at all apertures, and a 9-blade circular aperture contributes to beautiful bokeh when required. AF operation is quiet and responsive.A fast 50mm primeZEISS lenses are known for their superior sharpness, contrast, and well-defined blacks. This fine lens represents the peak of perfection in all of the above characteristics.Lens ConfigurationLegendary ZEISS quality manufactured and calibrated specifically for Sony imaging products. The T* coating contributes to exquisite rendering and contrast.ZEISS F1.4 standard prime LensZEISS T* coating reduces flare and ghosting9-blade circular aperture for smooth bokehSSM (Super Sonic wave Motor) for fast, quiet autofocusDust and moisture resistant