
799.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the optimum safety when training. ISO Lever Plate-Loaded Machines have many benefits, including: Maximum muscle-extension in a supported position Converging and diverging range of motion Safely isolates muscle groups whilst allowing maximum weights to be lifted Ensures a natural lifting motion The Alpha Commercial Fitness Elite ISO Seated Calf Machine provides users with a full range of motion to stretch and press their calf muscles. Calf muscles can be difficult to activate through a full range of motion. The Primal Strength Calf Machine provides a solution to this by allowing users to adjust the knee-pad height to ensure they get a maximum range of motion. The sealed bearings allow for a smooth, calf-pressing action. Simply add the weights required, adjust the seat's knee-pad height using the metal pop pin, release the support arm and you can utilise the machine for heavy duty calf raises. The design allows users to comfortably use the machine as a single-leg or dual-leg calf press. The extended weight-pin holder provides a high maximum weight capacity and the non-slip, diamond-cut foot plates ensure user safety even when pressing a heavy load. The Alpha Commercial Fitness Elite ISO Calf Machine is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Calf Press is one of 8 Core Primal Strength ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release knee-pads allow users to set the machine up quickly to the desired height. Features: 9 Gauge/4mm Commercial Steel, ISO Lever, Plate-Loading Machine Quick-Release Knee Pad Adjustment Extended, Olympic Weight-P

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Independent movement of each machine arm Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Full Back Row offers a natural and very true row motion. This ergonomic design allows users to achieve a full range of motion whilst isolating and developing the targeted back muscle groups more effectively than any machine on the market. The Primal Strength ISO Full Back Row has been engineered with horizontal and angled grip handles, allowing using to adjust their grip, whereby each grip targets the back muscles in a slightly different motion. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of back exercises. As all Primal Strength ISO Machines have single levers, you can train using one arm or both to isolate the back muscles, when using a single arm motion there is an additional support handle. The Alpha Commercial Fitness Elite ISO Full Back Row is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Full Back Row is one of eight Core Primal Strength ISO Machines and the range is perfect in any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the users desired height. Features: 9 Gauge

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Full range of depth for both Hack and Power Squat Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Power/Hack Squat provides users with a heavy duty, dual use machine, with the option of both a back-supported Hack Squat and a full Power Squat. The ISO Power/Hack Squat has been engineered to provide a full range of motion to isolate and develop the glutes, hamstrings and quadriceps. This unique machine can be used in a forward-facing position as a traditional, back-supported hack squat to isolate the quads and also in a machine-facing position, where it offers full-power squat motion. In both exercises, the body operates in an ergonomic and safe squatting motion. The angled foot-plate allows users to safely squat their maximum weight without having as much pressure on their lower back. The machine's design allows comfortable use as either a single-leg or dual-leg hack squat. The extended weight-pin holders provide a high, maximum weight capacity and the non-slip, diamond-cut foot plates ensure user safety even when pressing a heavy load. The Alpha Commercial Fitness Elite ISO Power/Hack Squat is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Power/Hack Squat is one of 8 Core Primal Strength ISO Machines and the range is perfect in any sports facility or commercial gym. It comes in Matte Nero with premium, rip-resistant pads. Features: 9-Gauge/4mm Commercial Steel, ISO Lever

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Support Pad for safe, heavy duty rows Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Incline Row offers a chest-supported and very natural incline row motion. The ergonomic design allows users to achieve a full range of motion whilst isolating and developing the targeted back muscle groups more effectively than any machine on the market. One of the unique features of the Primal Strength Incline Row is that you can adjust the angle of the handle using the metal, quick-release pop pin. This allows users many different angles to row and removes any injury risk, which can often happen on inferior chest-supported rows by overreaching to un-rack the weight lever. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Simply add the weights required, adjust the seat height and grip angle, and you can utilise the machine for a range of back exercises. The Primal Strength ISO Incline Row has been engineered with wide grip and has both horizontal and vertical handles, allowing users to adjust their grip, each grip targets the back muscles in a slightly different motion. The Alpha Commercial Fitness Elite ISO Incline Row is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Incline Row is one of 8 Core Primal Strength ISO Machines and the range is perfect for any sports facility or commercial gym. I

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Independent movement of each machine arm Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Lat Pull-Down offers a natural and very 'true' lat pull-down motion. The ergonomic design allows users to achieve a full range of motion whilst isolating and developing the targeted back muscle groups more effectively than any machine on the market. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Traditionally, cable lateral pull-down machines are a pulley with a fixed 'lat bar' attached. The Primal Strength ISO Lat Pull-Down has been engineered with over-sized grip handles, allowing users to adjust their grip horizontally, vertically or using an angled grip. Each grip targets the back muscles in a slightly different motion, providing users with the most complete, Lateral Pull-Down Machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of back exercises. As all Primal Strength ISO Machines have single levers, you can train using one arm or both to isolate the lat muscles. When using a single arm motion there is an additional support handle for your free arm to provide stability. The Alpha Commercial Fitness Elite ISO Lat Pull-Down is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Lat Pull-Down is one of 8 Core Primal Strength

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Independent movement of each machine arm Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Chest Press offers a natural and very 'true' pressing motion and is a 'must have' item for any commercial gym or sports facility. Aside from its aesthetic appeal, the ergonomic and user-friendly design make this a far superior product to any chest press machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of chest pressing exercises. As all Primal Strength ISO machines have single levers, you can train using one arm or both to isolate the chest muscles. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Traditionally, cable lateral pull-down machines are a pulley with a fixed 'lat bar' attached. The Primal Strength ISO Lat Pull-Down has been engineered with over-sized grip handles, allowing users to adjust their grip horizontally, vertically or using an angled grip. Each grip targets the back muscles in a slightly different motion, providing users with the most complete, Lateral Pull-Down Machine on the market. Traditional, fixed-arm chest press machines offer one range of motion however, the Primal Strength version also supports single arm pressing and single arm, side-facing chest presses in additional to the traditional chest press position. As the

1899.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training. ISO lever plate-loaded machines have many benefits, including: Full range of depth for heavy duty leg pressing Converging or diverging range of motion Back-supported leg pressing Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user's leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion. Leg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. Its modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load. The Alpha Commercial Fitness Elite ISO Incline Leg Press is extremely heavy duty and is backed by a lifetime frame warranty. The ISO leg press is one of 8 Core Primal Strength ISO Machines and the range is perfec

249.99 £
Primal Strength
The Stealth Commercial Fitness Premium Prowler is the 'go to' functional item for all commercial gyms, sport facilities and cross fit boxes. Prowlers are not only designed to be used as the ultimate conditioning session but can also be used to develop your legs, hip and core strength, and upper body. Prowlers are great for both one-on-one PT sessions and in a group training environment. The Stealth Commercial Fitness Premium Prowler has several benefits over standard Prowlers: Twice powder-coated 3mm steel, stops paint flaking and ensures the prowler stays (and looks) in good condition when used both indoors and outdoors Oversized foot plates help prevent Astro-Turf damage and allow for a smoother motion, even when the Prowler is loaded with a heavy weight Multi-point harness/karabiner attachments allow the Prowler also to be used as a sled The Stealth Frame allows multiple user heights for different pushing and pulling angles for athletes of all physiques The Raised Frame design allows the Prowler to be easily used with Battle Ropes The Stealth Commercial Fitness Premium Prowler comes in Matte Nero and is backed with a lifetime frame warranty. The Stealth Prowler can be used with the optional Rebel Elite Harness attachment (PSAC0033).Features: Multi-Handle, Rubber Grip System Karabiner Attachments for Harness Olympic-Sized Poles for Pushing Exercises and Loading Olympic Discs Powder-Coated, Commercial Grade 11 Gauge/3mm Steel3 Oversized Footplates Ensuring Smoother Pushing Motion

9.99 £
Primal Strength
The Rebel Commercial Olympic Lock-Jaw Collars are designed for use in heavy duty gyms and Cross Fit boxes. Suitable only for Olympic bars, the clamp collars firmly and quickly secure discs into place. The collars are engineered to ensure the heaviest of loads will not slip or move even during heavy deadlift exercises. The clamp collars are engineered using a lime green, hardened-plastic frame and injection-moulded rubber pressure pads. The large clamp ensures the collars are quick and easy to apply and remove from the bar. The Rebel Commercial Olympic-Clamp Collars are designed to be used with any of the 5 Core Primal Strength bars and have been designed for use in any sports facility, commercial gym, PT studio or home. The collars have a full commercial 1-year warranty; the warranty is only valid if the collars havent been damaged due to negligent or faulty use, or handling by the user. Features: Quick-Release Olympic-Clamp Collars Designed for Use in Heavy Duty Gyms Rubber Pads to Secure Collars in Place Stronger Grip Than Spring Collars1-Year Commercial Warranty

9.99 £
Primal Strength
The Rebel Commercial Olympic Lock-Jaw Collars are designed for use in heavy duty gyms and Cross Fit boxes. Suitable only for Olympic bars, the Lock-Jaw Collars firmly and quickly secure discs into place. The collars are engineered to ensure the heaviest of loads will not slip or move even during heavy deadlift exercises. The Lock Jaw Collars are engineered using a black gloss, hardened-nylon frame and injection-moulded pressure pads. The large safety latch ensures the collars are quick and easy to put on and remove from the bar. The latch is easily released with one hand when changing weights. The Rebel Commercial Olympic Lock Jaw Collars are designed to be used with any of the 5 Core Primal Strength bars and have been designed for use in any sports facility, commercial gym, PT studio or home. The collars have a full commercial 2-year warranty; the warranty is only valid if the collars havent been damaged due to negligent or faulty use, or handling by the user. Features: Quick-Release Lock-Jaw Olympic Collars Designed for Use in Heavy Duty Gyms or Cross Fit Boxes Safety Latch to Secure Collars in Place Stronger Grip than Spring Collars2-Year Commercial Warranty

69.99 £
Primal Strength
The Stealth Commercial Fitness Ionised Black Olympic EZ bar is a heavy duty curl bar engineered using brass bush bearings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Stealth EZ Bar design offers increased durability from inferior alternatives on the market. The black, ionised finish on the bar improves with age, unlike decorative chrome bars, ionised finishes will never peel, flake or chip - which makes for a longer lasting, more aesthetically pleasing bar. The Stealth EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28. 5mm with medium knurling. The Stealth Commercial Fitness Ionised Black Olympic EZ bar is one of 5 Core Primal Strength bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero Ionised finish and is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Strength Premium Rubber Olympic discs. The EZ bar has a full commercial 2-year warranty; the warranty is only valid if the bar hasn't been damaged due to negligent or faulty use, poor storage or handling by the user. Negligent or faulty use includes dropping the bar on a bench or excessive dropping with poor quality bumpers plates/rubber/iron plates. Features: Ionised Black Olympic EZ bar Bush Bearings for Reduced Friction and Smoother Lifts Knurled Bar for Improved Grip Heavy Duty Bar with Olympic-Sized Machined-Sleeve Bar Ends2-Year Commercial Warranty

109.99 £
Primal Strength
The Alpha Commercial Fitness Swiss Olympic Bar has been engineered to be used as a multi-purpose, dual grip pressing bar. The bar has both narrow and wide-grip neutral pressing handles and angled-grip pressing handles. The neutral grip is great to relieve pressure on user's shoulder muscles when performing heavy presses. The Swiss Bar (sometimes known as a 'Football Bar') is a great variation to training with Olympic bars and is great for training chest and triceps using pressing exercises. It can also be used for hammer curls, forward shoulder raises and neutral-grip, bent-over rows. The Alpha Commercial Fitness Swiss Olympic bar is one of 5 Core Primal Strength bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero powder-coated finish and is suitable with all Olympic-sized discs. We recommend using the Swiss Bar with our Primal Strength Premium Rubber Olympic Discs, Coloured Virgin Rubber Bumpers, and our Nero Grain Bumpers. The Alpha Swiss bar has a 3-year weld warranty and a 1-year bar warranty; the warranty is only valid if the bar hasn't been damaged due to negligent or faulty use, poor storage or handling by the user. Negligent or faulty use includes dropping the bar on a bench, spotter arms or non-rubberised J-Hooks in a power rack, or excessive dropping with poor quality bumpers plates/rubber/iron plates. Features: Narrow and Wide-Grip Neutral Pressing Handles Angled-Grip Pressing Handles Swiss/Football Bar Reduces Stress on Shoulder Muscles Powder-Coated Black Bar with Hardened Chrome Olympic Ends200kg Weight Capacity

159.99 £
Primal Strength
The Stealth Commercial Fitness Be Strong 4-Needle Olympic Bar has been engineered to be used as a multi-purpose bar for Power-lifting, Weight-lifting and use in Cross Fit boxes. When designing the Be Strong bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support. The bar is heavy duty and tested to a minimum of 190, 000 pounds per square inch. The Be Strong bar has no centre knurl, with dual knurling for Power and Olympic lifts and is warrantied for being dropped when used with quality bumper plates. The bar has a good flex/whip for weight-lifting and will always spring back perfectly. The Be Strong bar has slightly less flex than the It's Heavy bar. The Ionised black finish reduces maintenance required in busy gyms and boxes. The Stealth Commercial Fitness Be Strong 4-Needle Olympic bar is one of 5 Core Primal Strength bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero Ionised finish and is suitable with all Olympic size discs. We recommend using the Be Strong bar with our Primal Strength coloured, Virgin rubber, bumpers and our Nero Grain Bumpers. The Be Strong bar has a 3-year no bend warranty and a 1-year full bar warranty; the warranty is only valid against bending if the bar hasn't been damaged due to negligent or faulty use, poor storage or handling by the user. Negligent or faulty use includes dropping the bar on a bench, spotter arms or non-rubberised J-Hooks in a power rack, or excessive dropping with poor quality bumpers plates/rubber/iron plates. Features: Machine-Finished 4-Needle Bearing for Reduced Friction with Bush Bearing Support Minimum 190, 000 PSI Tested, 1000lb Rated, High-Tensile Steel Olympic Bar28mm Multi-Knurled Heavy Duty Bar Ionised Black Bar with Snap-Ring End Calibrated weight to be accurate to within +/-0. 5%

169.99 £
Primal Strength
The Primal Strength Linda 15kg Technique Bar has been engineered to be used as a multi-purpose Olympic bar. Named after the Linda WOD and designed for use in busy Cross Fit environments. When designing the Linda bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushings for extra support. The bar has a thinner 25mm grip but is tested to a minimum of 190, 000 pounds per square inch. The ends are finished with Snap-rings. The Linda bar has no centre knurl, with dual knurling for Power and Olympic lifts and is warrantied for being dropped when used with quality bumper plates. The bar has a good flex/whip for weight-lifting and will always spring back perfectly. The Ionised black finish reduces maintenance required in busy gyms and boxes. The Primal Strength Linda Olympic Bar is one of 7 Core Primal Strength bars and the range has been designed for use in any box, sports facility, commercial gym, PT studio or home. It has a black Ionised finish and is suitable with all Olympic size discs. We recommend using the Linda bar with our Primal Strength PU or coloured rubber, bumpers and our Nero Grain Hi-Temp Bumpers. The Linda bar has a 3-year no bend warranty and a 1-year full bar warranty; the warranty is only valid against bending if the bar hasn't been damaged due to negligent or faulty use, poor storage or handling by the user. Negligent or faulty use includes dropping the bar on a bench, spotter arms or non-rubberised J-Hooks in a power rack, or excessive dropping with poor quality bumpers plates/rubber/iron plates. Features: 25mm Grip, Olympic 15kg Bar Machine-Finished with Snap-Ring Ends Dual Knurling with a Medium Whip190, 000 PSI-Tested, 1000 lb-Rated High-Tensile, Black Ionised Steel Bar4 Needle & Brass Bearings

199.99 £
Primal Strength
The Stealth Commercial Fitness Multi-Grip Shrug/Trap Bar is a unique, heavy duty shrug bar with a rotating, multi-grip handle, engineered to improve power, deadlift performance and grip strength. The bar has a unique rotating multi-grip handle that offers three different grips sizes; 25mm, 38mm and the ultra-thick 48m. The grip handles are aligned perfectly with weight-pin holder to ensure the user's body is correctly aligned with the weights. The knurled handles improve the grip whilst having a centre line to ensure users can accurately find the centre of the grip handle. The Stealth Commercial Fitness Multi-Grip Shrug/Trap Bar has a 'hex' frame design, ensuring it doesn't take up too much floor space. The Bar is designed to suit users of all heights and the Olympic weight pins have been engineered to sit off the floor at a comfortable height to easily add and remove the weight discs. The bar has been thoroughly tested to 450kg with specialist 50kg plates, if using standard plates, the bar holds approximately 250-300kg in weight depending on the thickness of the discs. The end cap on the Olympic collar ensures weights fit tightly to the bar, which is ideal when using heavy loads and ensures you do not need to reset the collars and weights after each heavy deadlift. The Stealth Commercial Fitness Multi Grip Shrug/Trap Bar is extremely heavy duty and is backed by a lifetime frame warranty. The bar is one of 5 Core Primal Strength Bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It comes in a Matte Nero frame with brushed aluminium Olympic sized (50mm) weight pins. We recommend using the Primal Strength Lock Jaw or Clamp Collars with the bar. Features: Heavy Duty Hex/Trap Bar Designed for Shrugs & Deadlifts Unique, Rotating, Knurled, Multi-Grip Handles to Build Grip Strength Reduces Back Strain & Great for Power Lifts Extended Brushed Aluminium Olympic Sleeves for Maximum Load Matte Black Frame with a Lifetime Warranty, 45

229.99 £
Primal Strength
The Primal Strength Austin Texas Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. When designing the Austin bar we used both brass bushing and needle bearings ends for an extremely smooth, reduced-friction spin. The bar is tested to a minimum stress level of 190, 000 pounds per square inch. The Austin Bar differs from our Dual Olympic Bars as it has a centre knurl for sumo deadlifts and knurl support for squatting. The bar has a 29mm grip (Dual Bars are 28mm) and it has a firm flex/whip. The Ionised-Steel centre gives the bar market-leading durability, reducing expense and maintenance for busy gyms and performance centres. The Austin Olympic Power Bar is one of seven Core Primal Strength bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has steel 50mm, Olympic ends complete with snap ring ends and is suitable for use with all Olympic discs. We recommend using the Austin bar with our Primal Strength Elite PU or coloured rubber, bumpers. The Austin bar has a lifetime no bend warranty and a full 3-year bar warranty; the warranty is only valid against bending if the bar hasn't been damaged due to negligent or faulty use, poor storage or handling by the user. Negligent or faulty use includes dropping the bar on a bench, metal spotter arms or non-rubberised J-Hooks in a power rack, or excessive dropping with poor quality plates/iron discs. Features: 29mm Grip, Olympic Power Bar Machine-Finished with Snap-Ring Ends Centre Knurling with Firm Whip190, 000 PSI-Tested, 1500 lb-Rated High-Tensile, Black Ionised-Steel Centre Bar Steel 50mm Ends with Brass/Needle Bearings

3.99 £
Primal Strength
The Stealth Commercial Fitness Premium Rubber Olympic Discs are extremely heavy duty and have a unique, tri-grip design. The discs are aesthetically superb and would add to the look of any premium gym or sports facility. The discs have smooth, brushed-aluminium centres with rounded edges, allowing them to easily slide on and off the Olympic bars without damaging the sleeves. The premium rubber is completely odourless and has been thoroughly tested for durability and quality of finish. The moulds have a sharp-edge design, delivering an anti-role surface edge. The Stealth Commercial Fitness Premium Rubber Olympic Discs stand above cheaper alternatives with standard centres, using standard rubber. The Stealth Discs will not break, crack or damage gym floors. The Stealth Premium Disc weight range is as follows: 1. 25kg, 2. 5kg, 5kg, 10kg, 15kg, 20kg, and 25kg. The Stealth Commercial Fitness Premium Rubber Olympic Discs can be used with any Olympic bar. Whilst the discs are extremely heavy duty we do not recommend the discs for Cross Fit boxes or floor deadlifts. Primal Strength offer 2 types of bumper discs for dropping. The Nero Grain Bumpers and the Coloured Virgin Rubber Bumpers. The 3-year warranty applies to full commercial gyms. The warranty is valid if the discs are used in a controlled manner and not as bumper discs. Features Uniquely Designed Premium Rubber Olympic Discs Calibrated to Under 1% of Displayed Weight Tri-Grip Handles with Anti-Roll Disc-Edge Design

29.99 £
Primal Strength
The Rebel Commercial Fitness Colour Bumper Plates are our bestselling Olympic disc and exhibit the Primal Strength Logo and 'Slashes' running through the centre of the discs. The bumpers are aesthetically superb and will add to the look of any premium gym or sports facility. They have IWF 450mm diameters as standard and are tolerance tested to under 2% of the displayed weight. The Olympic Bumper Discs have smooth, brushed-steel centres with rounded edges, allowing discs to easily slide on and off the Olympic bars without damaging the sleeves. The rounded centres protect the integrity of the discs, even when dropped. The premium virgin rubber is completely odourless and has been thoroughly drop-tested. The moulds employed were new for late 2016, ensuring a flawless finish on the bumper disc. The range comes colour-coded in traditional Olympic colours with weights as follows: Grey (5kg), Green (10kg), Yellow (15kg), Blue (20kg) and Red (25kg). The Rebel Commercial Fitness Elite Colour Bumper Plates can be used with any Olympic bar. Whilst the discs are extremely heavy duty and warrantied for Cross Fit boxes, we recommend the Nero Grain Bumpers for repeated, overhead drops as the grain rubber has a higher bounce to protect the bars and flooring. The Two-year warranty applies to full commercial gyms and cross fit boxes for indoor use only. Features Olympic-Training Bumper Plates Rated to 2% Tolerance of Displayed Weight Range from 5 to 25kg in Olympic Lifting Colours2-Year Commercial Warranty

4.99 £
Primal Strength
The Primal Strength Rubber Hex Dumbbells are available in pairs in sizes 1-30kg. The dumbbells have been beautifully designed to ensure that they not only look great in your gym but are comfortable to use. They come with an easy grip hardened chrome, ergonomic handle to ensure maximum comfort. The hexagonal design prevents the dumbbells from rolling when placed on the ground. The heavy- duty rubber coated ends protect your floor from damage and will reduce noise in a busy gym environment. The dumbbells are imprinted with the weight specification on one side and the Primal Strength logo on the other, making it easy to choose the size that is required. They are also available in two 10 pairs sets ; 1-10kg and 5-30kg. Both sets have optional racks, upright for the 1-10kg set and horizontal for the 5-30kg. The dumbbells are back by a 1 year Commercial Warranty. Features: Heavy-duty rubber encased heads Easy-grip hardened chrome, ergonomic handles Available in 10 pairs sets with horizontal or vertical dumbbell racks

15.99 £
Primal Strength
The Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports/Cross Fit facility. The Stealth Dumbbells have been thoroughly tested and engineered to ensure they will last in any gym, studio or Cross Fit box and are backed with a full commercial 2-year warranty. The premium rubber, although hard-wearing, is designed to 'feel' slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can. The precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier. The dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms. The Dumbbells have a full commercial 2-year warranty; the warranty is only valid when the dumbbells are used properly in a gym environment. Any damaged due to negligent or faulty use, poor storage or handling by the user, may void the warranty. Negligent or faulty use includes dropping the dumbbells on a stone floor, or excessive dropping on poor quality matting or gym flooring. Please contact Primal Strength to discuss flooring options for your gym. Features: 30-35mm Thick, Black-Ionised Centres, 45% Stainless-Steel, Dumbbell Handles Premium Rubber-Moulded Over Locked & Welded Steel for a Heavy-Duty, Single-Piece Dumbbell Sophisticated End-Cap Design with Oversized KG Numbers displayed on Dum