
199.99 £
Primal Strength
The Stealth Commercial Fitness Elite Sissy Squat is the ultimate piece of equipment to finish 'leg day' and ensure you have isolated the quads and glutes. The Stealth Sissy Squat has been designed to remove the difficulty of performing a sissy squat and ensure correct technique is used when performing the exercise by keeping the lower leg vertical while performing a full squat. The oversized pads ensure users get comfortable support whilst training. The small foot print of the Stealth Commercial Fitness Elite Sissy Squat makes it a great addition to any commercial gym, sports facility or PT studio. It has a commercial grade platform and is backed with a lifetime frame warranty. Features: Heavy Duty, Commercial Grade Sissy Squat Adjustable Leg Support with Quick Release Pop Pin Oversized Commercial Foam Pads with Rip-Resistant Covers Metal Non-Slip Footplate and Metal End Caps Lifetime Frame Warranty

1999.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorized cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. The Stealth Dual Chest / Shoulder press offers the best in combination machines, and saves space too with its multi-function design! The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Primal Strength Stealth Cable Series is backed with a Lifetime Frame warranty and one year parts and labour warranty on the pads, cables and wearables. Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (100kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions 1000kg Tested Cables The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/Dip with a 100KG Stack Heavy-Duty Cable Low Row with a 125KG Stack Heavy-Duty Cable Leg Press with a 125KG Stack

1999.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorized cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. The Stealth Dual Bicep / Tricep press offers the best in combination machines, and saves space too with its multi-function design! The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Primal Strength Stealth Cable Series is backed with a Lifetime Frame warranty and one year parts and labour warranty on the pads, cables and wearables. Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (100kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions 1000kg Tested Cables The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/Dip with a 100KG Stack Heavy-Duty Cable Low Row with a 125KG Stack Heavy-Duty Cable Leg Press with a 125KG Stack

1999.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorized cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. Take your leg workout to the next level with the Stealth Dual Leg Extension Leg Curl, with easy adjustments and a 100kg stack! The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Primal Strength Stealth Cable Series is backed with a Lifetime Frame warranty and one year parts and labour warranty on the pads, cables and wearables. Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (100kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions 1000kg Tested Cables The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/Dip with a 100KG Stack Heavy-Duty Cable Low Row with a 125KG Stack Heavy-Duty Cable Leg Press with a 125KG Stack

1999.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorized cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. The Stealth Dual Assisted Chin / Dip allows the user to either work their back muscles using the pull up function or focus or their arms (triceps) and chest with the dip option. The assisted machine means the user can use their own body weight to perform the exercises with the assistance of the machine. The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Primal Strength Stealth Cable Series is backed with a Lifetime Frame warranty and one year parts and labour warranty on the pads, cables and wearables. Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (100kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions 1000kg Tested Cables The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/Dip with a 100KG S

1999.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorized cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. The Stealth Pec Fly/ Rear Delt has independent arms for optimised variety and feel. The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Primal Strength Stealth Cable Series is backed with a Lifetime Frame warranty and one year parts and labour warranty on the pads, cables and wearables. Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (90kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions 1000kg Tested Cables The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/Dip with a 100KG Stack Heavy-Duty Cable Low Row with a 125KG Stack Heavy-Duty Cable Leg Press with a 125KG Stack

2299.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorised cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. The Stealth Selectorised Low Row enables users to workout their back and lats and the heavy 125kg weight stack will accommodate even the heaviest of lifters. The anti slip footplates provide additional stability during use. The machine can be used for a variety of exercises using different attachments (sold separately). The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Primal Strength Stealth Cable Series is backed with a Lifetime Frame warranty and one year parts and labour warranty on the pads, cables and wearables. Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (125kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions 1000kg Tested Cables The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/D

2299.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorized cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. The Stealth Seated Leg Press offers a 125kg stack to suit even the biggest lifters. The ergonomic design ensures that the machine is super smooth with a natural movement. The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (125kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions1000kg Tested Cables The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Primal Strength Stealth Cable Series is backed with a Lifetime Frame warranty and one year parts and labour warranty on the pads, cables and wearables. The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/Dip with a 100KG Stack Heavy-Duty Cable Low Row with a 125KG Stack Heavy-Duty Cable Leg Press with a 125KG Stack

499.00 £
Primal Strength
The Primal Strength Commercial Glute Ham Developer (GHD) is multi-adjustable for both length and height, allowing trainers to set their perfect position. GHDs are widely regarded as a must use machine in most strength and conditioning programmes for hamstring, glute, and posterior chain training. The Primal Strength Commercial GHD covers a wide range of exercises: Glute Ham Raises Back Raises One Leg Glute Ham Raises One Leg Back Raises Side Bending Torso Rotations Russian Twists Power Band Supported Glute Ham Raises Power Band Supported Back Raises The Primal Strength Commercial GHD has been engineered in 3mm commercial-grade steel and powered coated in a Matte Nero/Grigio finish. It has oversized, dual rip-resistant padding, multi-adjustable height and length supports with quick-release pop pins. The foot supports have metal end-caps to protect the upholstery. The Primal Strength Commercial Glute Ham Developer comes with a lifetime frame warranty and 1-year pads warranty. p>Features: Oversized Dual Pads and Foot Supports for Comfort and Muscle Isolation Quick-Release, Multi-Adjustable Length & Height Set-Up Power Band Pegs for Additional Power Training Support Handles and Over-Sized, Non-Slip Foot Plate Commercial-Grade Steel, Powder Coated with a Lifetime Frame Warranty

12.99 £
Primal Strength
Specifications: The discs come in a weight range of: 2. 5kg, 5kg, 10kg, 15kg, 20kg, 25kg. The 2. 5kg disc should not be used as a single disc and has a 12-month warranty. The 5-25kg Hi-Temp Grain bumper discs have a full 2-year commercial warranty.

36.99 £
Primal Strength
The Primal Strength Urethane Bumper Plates are our highest quality Olympic bumper plates. The Urethane bumper plates have a machined-steel core and every disc is calibrated and tolerance tested to under 5g. The premium Urethane finish ensures the discs are extremely hard-wearing with no bounce. The discs will not scratch, discolour or break and are perfect for Olympic lifting. All Primal Strength Urethane Bumper plates are Olympic colour-coded and meet the 450mm IWF diameter. The bumpers have a 50mm centre hole. As the discs have machined-steel cores and a Urethane finish they are thinner than our coloured bumper discs, allowing users to load a far higher volume of discs to their bar. The bumpers are aesthetically superb, with raised, Primal Strength logos and large KG/Training markers in white. The range comes colour-coded in: Grey (5kg), Green (10kg), Yellow (15kg), Blue (20kg) and Red (25kg). The Primal Strength Urethane Bumper Plates can be used with any Olympic bar. Whilst the discs are extremely heavy-duty and hard-wearing we recommend the discs are used in a gym or training environment with the correct flooring and aren't dropped on concrete floors. The 3-year warranty applies to full commercial gyms with rubber flooring and for indoor use only. Features: Machined-Steel Core Calibrated to Under 5g Tolerance450mm IWF Standard Diameter, 50mm centre High-Durometer Premium Urethane Bumpers Olympic Colour System That Will Never Fade3-Year Full Commercial Warranty

799.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the optimum safety when training. ISO Lever Plate-Loaded Machines have many benefits, including: Maximum muscle-extension in a supported position Converging and diverging range of motion Safely isolates muscle groups whilst allowing maximum weights to be lifted Ensures a natural lifting motion The Alpha Commercial Fitness Elite ISO Seated Calf Machine provides users with a full range of motion to stretch and press their calf muscles. Calf muscles can be difficult to activate through a full range of motion. The Primal Strength Calf Machine provides a solution to this by allowing users to adjust the knee-pad height to ensure they get a maximum range of motion. The sealed bearings allow for a smooth, calf-pressing action. Simply add the weights required, adjust the seat's knee-pad height using the metal pop pin, release the support arm and you can utilise the machine for heavy duty calf raises. The design allows users to comfortably use the machine as a single-leg or dual-leg calf press. The extended weight-pin holder provides a high maximum weight capacity and the non-slip, diamond-cut foot plates ensure user safety even when pressing a heavy load. The Alpha Commercial Fitness Elite ISO Calf Machine is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Calf Press is one of 8 Core Primal Strength ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release knee-pads allow users to set the machine up quickly to the desired height. Features: 9 Gauge/4mm Commercial Steel, ISO Lever, Plate-Loading Machine Quick-Release Knee Pad Adjustment Extended, Olympic Weight-P

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Independent movement of each machine arm Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Full Back Row offers a natural and very true row motion. This ergonomic design allows users to achieve a full range of motion whilst isolating and developing the targeted back muscle groups more effectively than any machine on the market. The Primal Strength ISO Full Back Row has been engineered with horizontal and angled grip handles, allowing using to adjust their grip, whereby each grip targets the back muscles in a slightly different motion. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of back exercises. As all Primal Strength ISO Machines have single levers, you can train using one arm or both to isolate the back muscles, when using a single arm motion there is an additional support handle. The Alpha Commercial Fitness Elite ISO Full Back Row is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Full Back Row is one of eight Core Primal Strength ISO Machines and the range is perfect in any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the users desired height. Features: 9 Gauge

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Full range of depth for both Hack and Power Squat Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Power/Hack Squat provides users with a heavy duty, dual use machine, with the option of both a back-supported Hack Squat and a full Power Squat. The ISO Power/Hack Squat has been engineered to provide a full range of motion to isolate and develop the glutes, hamstrings and quadriceps. This unique machine can be used in a forward-facing position as a traditional, back-supported hack squat to isolate the quads and also in a machine-facing position, where it offers full-power squat motion. In both exercises, the body operates in an ergonomic and safe squatting motion. The angled foot-plate allows users to safely squat their maximum weight without having as much pressure on their lower back. The machine's design allows comfortable use as either a single-leg or dual-leg hack squat. The extended weight-pin holders provide a high, maximum weight capacity and the non-slip, diamond-cut foot plates ensure user safety even when pressing a heavy load. The Alpha Commercial Fitness Elite ISO Power/Hack Squat is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Power/Hack Squat is one of 8 Core Primal Strength ISO Machines and the range is perfect in any sports facility or commercial gym. It comes in Matte Nero with premium, rip-resistant pads. Features: 9-Gauge/4mm Commercial Steel, ISO Lever

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Support Pad for safe, heavy duty rows Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Incline Row offers a chest-supported and very natural incline row motion. The ergonomic design allows users to achieve a full range of motion whilst isolating and developing the targeted back muscle groups more effectively than any machine on the market. One of the unique features of the Primal Strength Incline Row is that you can adjust the angle of the handle using the metal, quick-release pop pin. This allows users many different angles to row and removes any injury risk, which can often happen on inferior chest-supported rows by overreaching to un-rack the weight lever. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Simply add the weights required, adjust the seat height and grip angle, and you can utilise the machine for a range of back exercises. The Primal Strength ISO Incline Row has been engineered with wide grip and has both horizontal and vertical handles, allowing users to adjust their grip, each grip targets the back muscles in a slightly different motion. The Alpha Commercial Fitness Elite ISO Incline Row is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Incline Row is one of 8 Core Primal Strength ISO Machines and the range is perfect for any sports facility or commercial gym. I

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Independent movement of each machine arm Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Lat Pull-Down offers a natural and very 'true' lat pull-down motion. The ergonomic design allows users to achieve a full range of motion whilst isolating and developing the targeted back muscle groups more effectively than any machine on the market. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Traditionally, cable lateral pull-down machines are a pulley with a fixed 'lat bar' attached. The Primal Strength ISO Lat Pull-Down has been engineered with over-sized grip handles, allowing users to adjust their grip horizontally, vertically or using an angled grip. Each grip targets the back muscles in a slightly different motion, providing users with the most complete, Lateral Pull-Down Machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of back exercises. As all Primal Strength ISO Machines have single levers, you can train using one arm or both to isolate the lat muscles. When using a single arm motion there is an additional support handle for your free arm to provide stability. The Alpha Commercial Fitness Elite ISO Lat Pull-Down is extremely heavy duty and is backed by a lifetime frame warranty. The ISO Lat Pull-Down is one of 8 Core Primal Strength

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO lever plate-loaded machines have many benefits, including: Independent movement of each machine arm Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Chest Press offers a natural and very 'true' pressing motion and is a 'must have' item for any commercial gym or sports facility. Aside from its aesthetic appeal, the ergonomic and user-friendly design make this a far superior product to any chest press machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of chest pressing exercises. As all Primal Strength ISO machines have single levers, you can train using one arm or both to isolate the chest muscles. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Traditionally, cable lateral pull-down machines are a pulley with a fixed 'lat bar' attached. The Primal Strength ISO Lat Pull-Down has been engineered with over-sized grip handles, allowing users to adjust their grip horizontally, vertically or using an angled grip. Each grip targets the back muscles in a slightly different motion, providing users with the most complete, Lateral Pull-Down Machine on the market. Traditional, fixed-arm chest press machines offer one range of motion however, the Primal Strength version also supports single arm pressing and single arm, side-facing chest presses in additional to the traditional chest press position. As the

1899.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training. ISO lever plate-loaded machines have many benefits, including: Full range of depth for heavy duty leg pressing Converging or diverging range of motion Back-supported leg pressing Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user's leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion. Leg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. Its modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load. The Alpha Commercial Fitness Elite ISO Incline Leg Press is extremely heavy duty and is backed by a lifetime frame warranty. The ISO leg press is one of 8 Core Primal Strength ISO Machines and the range is perfec

249.99 £
Primal Strength
The Stealth Commercial Fitness Premium Prowler is the 'go to' functional item for all commercial gyms, sport facilities and cross fit boxes. Prowlers are not only designed to be used as the ultimate conditioning session but can also be used to develop your legs, hip and core strength, and upper body. Prowlers are great for both one-on-one PT sessions and in a group training environment. The Stealth Commercial Fitness Premium Prowler has several benefits over standard Prowlers: Twice powder-coated 3mm steel, stops paint flaking and ensures the prowler stays (and looks) in good condition when used both indoors and outdoors Oversized foot plates help prevent Astro-Turf damage and allow for a smoother motion, even when the Prowler is loaded with a heavy weight Multi-point harness/karabiner attachments allow the Prowler also to be used as a sled The Stealth Frame allows multiple user heights for different pushing and pulling angles for athletes of all physiques The Raised Frame design allows the Prowler to be easily used with Battle Ropes The Stealth Commercial Fitness Premium Prowler comes in Matte Nero and is backed with a lifetime frame warranty. The Stealth Prowler can be used with the optional Rebel Elite Harness attachment (PSAC0033).Features: Multi-Handle, Rubber Grip System Karabiner Attachments for Harness Olympic-Sized Poles for Pushing Exercises and Loading Olympic Discs Powder-Coated, Commercial Grade 11 Gauge/3mm Steel3 Oversized Footplates Ensuring Smoother Pushing Motion

9.99 £
Primal Strength
The Rebel Commercial Olympic Lock-Jaw Collars are designed for use in heavy duty gyms and Cross Fit boxes. Suitable only for Olympic bars, the clamp collars firmly and quickly secure discs into place. The collars are engineered to ensure the heaviest of loads will not slip or move even during heavy deadlift exercises. The clamp collars are engineered using a lime green, hardened-plastic frame and injection-moulded rubber pressure pads. The large clamp ensures the collars are quick and easy to apply and remove from the bar. The Rebel Commercial Olympic-Clamp Collars are designed to be used with any of the 5 Core Primal Strength bars and have been designed for use in any sports facility, commercial gym, PT studio or home. The collars have a full commercial 1-year warranty; the warranty is only valid if the collars havent been damaged due to negligent or faulty use, or handling by the user. Features: Quick-Release Olympic-Clamp Collars Designed for Use in Heavy Duty Gyms Rubber Pads to Secure Collars in Place Stronger Grip Than Spring Collars1-Year Commercial Warranty