
1899.99 £
Primal Strength
The Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports/Cross Fit facility. The Stealth Dumbbells have been thoroughly tested and engineered to ensure they will last in any gym, studio or Cross Fit box and are backed with a full commercial 2-year warranty. The premium rubber, although hard-wearing, is designed to 'feel' slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can. The precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier. The dumbbells are sold in two sets. Set one; 2. 5kg, 5kg, 7. 5kg, 10kg, 12. 5kg, 15kg, 17. 5kg, 20kg, 22. 5kg and 25kg. Set two; 27. 5kg, 30kg, 32. 5kg, 35kg, 37. 5kg, 40kg, 42. 5kg, 45kg, 47. 5kg and 50kg. The sets have been designed to fit on 10-pair, premium dumbbell Racks and is matched with the Stealth Commercial Fitness, Premium-Rubber and Black Stainless Steel Dumbbell Sets. The dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms. The Dumbbells have a full commercial 2-year warranty; the warranty is only valid when the dumbbells are used properly in a gym environment. Any damaged due to negligent or faulty use, poor storage or handling by the user, may void the warranty. Negligent or faulty use includes dropping the dumbbells on a stone floor, or exc

899.99 £
Primal Strength
Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle EZ Barbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the barbells are not only of the highest quality available but also look superb in any studio, gym or sports/Cross Fit facility. The Stealth EZ Barbells have been thoroughly tested and engineered to ensure they will last in any gym, studio or Cross Fit box and are backed with a full commercial 2-year warranty. The premium rubber, although hard-wearing, is designed to 'feel' slightly softer than cheaper, urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast barbells can. The precision-machined, EZ-shaped, ionised-black handles have a medium knurl and have grip width of 30mm. The black-ionised coating ensures the stainless steel grip will age well and the barbells will retain their new look, even with heavy use. The Stealth EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and triceps training. The EZ barbells are sold in a 10-pair set; 10kg, 12. 5kg, 15kg, 17. 5kg, 20kg, 25kg, 30kg, 35kg, 40kg and 45kg. The set has been designed to fit on the dual-sided, 10-pair, Premium Barbell Rack and is matched with the Stealth Commercial Fitness, Premium-Rubber and Black Stainless Steel Dumbbell Sets. The barbells are weight-tolerance tested to within 2% to ensure accurate barbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify barbells in busy commercial gyms. The Barbells have a full commercial 2-year warranty; the warranty is only valid when the barbells are used properly in a gym environment. Any damaged due to negligent or faulty use, poor storage or handling by the user, may void the warranty. Negligent or faulty use includes dropping the barbells on a bench or stone floor, or excessive d

24.99 £
Primal Strength
The Rebel Commercial Fitness Premium-Cast Kettlebells are widely regarded as the best premium-cast kettlebells available. The kettlebells are a must have item for any sports facility, gym or Cross Fit box and their heavy duty design ensures they will stand the test of time. The Rebel Kettlebells have been precision-engineered using only premium-grade Iron Ore, not scrap iron (as with cheaper alternatives) and using a 1-piece cast mould ensures the kettlebells have an extremely durable and flawless finish. Each Kettlebell goes through a 1-piece casting process which deliverers a smooth, clean handle, free from any bumps or chips. The base of the kettlebell is machined flat to ensure smooth contact with the floor and stopping the kettlebells wobbling when re-racked. All Primal Strength Rebel Premium Cast Kettlebells have a powder-coated black finish which will not flake or chip and have coloured-coded handles and colour-coded numbers. The Rebel Kettlebells have been designed alongside the Stealth Commercial Fitness 6-Pair Kettlebell Rack. The racks step design allows the heavier bells to be lifted from a lower angle. The Rebel Commercial Fitness Premium Cast Kettlebells come with a full 2-year commercial gym warranty. Features: Wide and Flat Base for Ease of Use and Storage Only High Quality, new Cast Iron has Been Used for a Flawless Finish2-Year Commercial Warranty

15.99 £
Primal Strength
The Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports/Cross Fit facility. The Stealth Dumbbells have been thoroughly tested and engineered to ensure they will last in any gym, studio or Cross Fit box and are backed with a full commercial 2-year warranty. The premium rubber, although hard-wearing, is designed to 'feel' slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can. The precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier. The dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms. The Dumbbells have a full commercial 2-year warranty; the warranty is only valid when the dumbbells are used properly in a gym environment. Any damaged due to negligent or faulty use, poor storage or handling by the user, may void the warranty. Negligent or faulty use includes dropping the dumbbells on a stone floor, or excessive dropping on poor quality matting or gym flooring. Please contact Primal Strength to discuss flooring options for your gym. Features: 30-35mm Thick, Black-Ionised Centres, 45% Stainless-Steel, Dumbbell Handles Premium Rubber-Moulded Over Locked & Welded Steel for a Heavy-Duty, Single-Piece Dumbbell Sophisticated End-Cap Design with Oversized KG Numbers displayed on Dum

749.99 £
Primal Strength
The Rebel Commercial Platform has been engineered with an extremely durable yet smooth 30mm bamboo wood centre. Bamboo wood is widely regarded as a tough, hard-wearing wood and is perfect for the Rebel Platform centre. The sides are made from 30mm shock-absorbing, odourless, recycled rubber and provide a great surface for bumper plates to land on with a low to medium bounce. The platform is secured with a bolted, black steel frame which also has four, removable Power Band pegs for any explosive Power Band training. The Rebel Commercial Platform at 2. 5m wide and 2m deep is a great size for any Cross Fit box, commercial gym facility or sports performance arena. It comfortably suits both 7ft Olympic bars and the longer, Texas Olympic Bars. The platform comes with laser-cut, Primal Strength branded corners and heat-stamped, Primal Strength logo on the bamboo wood. The frame is covered with a lifetime warranty and the wood and rubber are covered with a full commercial 1-year warranty. Features: 2.5m Wide by 2m Deep Platform with Steel Frame Heavy-Duty Bamboo Wood Centre Recycled Premium Rubber Sides Power Band Pegs30mm Platform Depth

999.99 £
Primal Strength
The Integrated Commercial Platform has been engineered with an extremely durable yet smooth 30mm bamboo wood centre. Bamboo wood is widely regarded as a tough, hard-wearing wood and is perfect for the platform centre. The sides tiles are made from double-layered 30mm shock-absorbing, odourless, recycled rubber and provide a great surface for bumper plates to land on with a low to medium bounce. The platform is secured with a bolted, black steel frame which also has four, removable Power Band pegs for any explosive Power Band training. The Integrated Commercial Platform at 2. 57m wide and 3. 67m deep is a great size for any half or full rack to sit on top of the platform. The platform is perfect for any commercial gym facility or sports performance arena. It comfortably suits both 7ft Olympic bars and the longer Texas Olympic Bars. The steel frame comes with laser-cut, Primal Strength branded corners and the centre is heat-stamped and painted with the Primal Strength logo on the bamboo wood. The frame is covered with a lifetime warranty and the wood and rubber are covered with a full commercial 1-year warranty. Features: Heavy-Duty Bamboo Wood Centre Premium Rubber Side Tiles Steel Laser Cut Frame with Removable Power Band Pegs

229.99 £
Primal Strength
The Stealth Commercial Fitness It's Heavy 8-Needle Olympic Bar has been engineered for use as a multi-purpose bar for Power-lifting, Weight-lifting and in Cross Fit Boxes. When designing the Its Heavy bar we used 8-needle bearings for an extremely smooth, reduced friction, quality, spin. The bar is extremely heavy duty and is tested to a minimum of 190, 000 pounds per square inch. The heavy duty bar has no centre knurl, with dual knurling for Power and Olympic lifts and is warrantied for being dropped when used with quality bumper plates. The bar has a normal flex/whip for weight lifting whilst being heavy duty for powerlifting and will always spring back perfectly. The Ionised black finish reduces maintenance required in busy gyms and boxes. The Stealth Commercial Fitness It's Heavy 8-Needle Olympic bar is one of 5 Core Primal Strength bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero Ionised finish and is suitable with all Olympic size discs. We recommend using the It's Heavy bar with our Primal Strength coloured, Virgin rubber, bumpers and our Nero Grain Bumpers. The It's Heavy bar has a lifetime no bend warranty and a full 3-year bar warranty; the warranty is only valid against bending if the bar hasn't been damaged due to negligent or faulty use, poor storage or handling by the user. Negligent or faulty use includes dropping the bar on a bench, spotter arms or non-rubberised J-Hooks in a power rack, or excessive dropping with poor quality bumpers plates/rubber/iron plates. Features: Machine-Finished 8-Needle Bearing for Reduced Friction Minimum 190, 000 PSI Tested, 1500lb Rated, High-Tensile Steel Olympic Bar28m Multi-Knurled Heavy Duty Bar Ionised Black Bar with Snap-Ring End Calibrated weight to be accurate to within +/-0. 5%

109.99 £
Primal Strength
The Rebel Commercial Fitness Wooden Plyobox will look superb in any functional gym, box or training facility. It comes in 40, 50 and 60cm heights. Plyo boxes are now a stable piece of equipment in all functional gyms and are widely used by athletes for both plyometric and interval training. The Rebel Commercial Fitness Plyo Box has been thoroughly tested and is CNC precision-manufactured. It comes flat-packed with pre-drilled holes and a reinforced centre. The heavy weight box will not slip under use when used in conjunction with rubber gym flooring. The Rebel Commercial Fitness Wooden Plyo Box comes with a full 1-year commercial indoor warranty. Features: Multi-Height Commercial, Wooden Plyo Box Standard Sizes - 40cm, 50cm, and 60cm Heights Subtle Primal Strength Logo Design Reinforced Centre for Extra Durability

1999.00 £
Primal Strength
The Primal Strength Stealth Dual-Series delivers a full range of eight selectorized cable machines. Each machine has been ergonomically designed and engineered with commercial grade steel, industry leading weight stacks, premium double-stitched moulded pads and 1000kg rated cables, making the Stealth Cable Series perfect for any gym, PT studio or Fitness Centre. The Stealth Lat Pulldown / Seated Row accommodates two exercises that target the entire back and rear shoulder muscle groups and with the heavy 100kg stack it should suit all users. The multi-position seats and pads ensure users of all sizes can quickly adjust the machines to their ideal position, ensuring optimal ergonomics and user comfort. The machines adjust in 5kg increment and have weight stacks ranging from 90kg to 125kg heavy-duty weight stacks. The cabling design ensures maximum user lifting capability. The Primal Strength Stealth Dual series has several premium finishes: Moulded Foam, Double-Stitched Primal Pads & Cushions Ionised Metal Pop-Pins Multiple-Position Ionised Selectors Hardened Chrome Guide Rod1000kg Rated Cables Premium Rubber Handles with Aluminium End Caps Exercise Charts Gloss Black & Aluminium Finished Weight Shrouds Matte Nero Powered-Coated Paint Finish The Stealth Cable Series includes: Dual Leg Extension/Leg Curl with a 100KG Stack Dual Multi-Angle Chest/Shoulder Press with a 100KG Stack Dual Lat Pull Down/Seated Row with a 100KG Stack Dual Pec Fly/Rear Delt with a 90KG Stack Dual Bicep/Tricep with a 90KG Stack Dual Assisted Chin/Dip with a 100KG Stack Heavy-Duty Cable Low Row with a 125KG Stack Heavy-Duty Cable Leg Press with a 125KG Stack Features: Commercial Dual-Series Strength Machines Heavy Weight Stack (100kg) Premium Design Seats, Pads & Finishes Ergonomically Designed, Multi User Positions1000kg Tested Cables

349.99 £
Primal Strength
The Primal Strength Hip Thruster Bench is perfect for glute exercises, power work and hip extensions. The Bench combines both an oversized hip thruster pad and adjustable height, floor glute ham developer. The compact design is perfect for any gym or PT studio and is easily transported on wheels. Hip thrusts are widely used to improve and build glute strength and GHD's are widely regarded as a must use machine in most strength and conditioning programmes for hamstring, glute, and posterior chain training. The compact Primal Strength Hip Thruster Bench and Floor GHD covers a wide range of exercises: Hip Extensions Hip Thrusts Glute Ham Raises Back Raises The Primal Strength Hip Thruster Bench has been engineered in 2mm steel and powered coated in a Matte Nero finish. It has oversized rip-resistant padding, adjustable height supports with quick-release pop pins. The foot supports have metal end-caps to protect the upholstery. The bench comes with a lifetime frame warranty and 6-months pad warranty. Features: Dual Hip Thruster/Extension Bench and Floor GHDOversized Hip Thruster Pad Adjustable GHD Leg Support Heights & Non-Slip Foot Plate Compact Design on Wheels Commercial-Grade Steel, Powder Coated with a Lifetime Frame Warranty

1399.99 £
Primal Strength
The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training. ISO Lever Plate-Loaded Machines have many benefits, including: Independent movement of each machine arm Converging or diverging range of motion Safely isolating muscle groups Maximise weight used whilst applying a natural lifting motion The Alpha Commercial Fitness Elite ISO Shoulder Press offers a natural and very 'true' pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal Strength ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more elite athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles. On the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market. The Alpha Commercial Fitness Elite ISO Shoulder Press is extremely heavy duty and is backed by a lifetime frame warranty. The ISO shoulder press is one of 8 Core Primal Strength ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desir

35.99 £
Primal Strength
The Rebel Commercial Fitness Camouflage Sandbag has a unique, camouflage design with easily recognisable, colour-coded and numbered end-caps. The heavy-duty, non-rip construction ensures the bag will stand up to use in any functional space, Cross Fit box or commercial gym. Power bag training offers allow for versatile, weighted movements, and a wide variety of training routines to be performed. Power Bags are a must have for any functional space. The warranty does not cover user damage or the Bag's being repeatedly dropped on hard surfaces. The Rebel Commercial Fitness Camouflage Sandbag have been designed to be stored on the Rebel Commercial Fitness 4 Pair Sandbag Stand. Features: Unique, Camouflage Sandbag Heavy-Duty, Non-Rip Design Range from 10 to 25kg Designed with an Optional, 4-Level Storage Rack

34.99 £
Primal Strength
The Rebel Commercial Fitness Ladders are essential for sports performance and speed work. The Rebel Ladders are wider and longer than basic ladder sets and are 10m in length with 20 50cm-wide ladder rungs. The Rebel Ladders are perfect for speed work, footwork, squat jumps, press-up races and a wide array of other speed and conditioning exercises. The ladders can be incorporated into any training drill and are perfect for indoor and outdoor use. The heavy-duty design includes: flat rungs to ensure the rungs aren't a trip hazard, double-stitched nylon sides that won't tear if kicked or tangle when being set up or packed away. The Ladders are fully backed by a 1-year commercial warranty. Features: Heavy-Duty Extended 10m Speed Ladder Set20 Rung, Flat, Plastic Ladders at 50cm Wide Durable Plastic Ladders with Double-Stitched Nylon Sides Easy to Quickly Set Up and Fold Away, Anti-Tangle Design1-Year Commercial Warranty

34.99 £
Primal Strength
The Stealth Commercial Fitness Hurdles come in a set of 4 hurdles with heights from 15cm to 45cm. The 1-piece, durable design allows the hurdles to be quickly set up and ensures they will stand the test of time for outdoor and indoor use alike. Training using fitness hurdles improve user's athleticism and ability to manoeuvre quickly and efficiently. Hurdles help to improve agility, quick feet, higher knee lift, and strong bounding - all essentials for maximising athletic performance. The Stealth Commercial Fitness Hurdles come with a 1-year indoor and outdoor warranty. Features: Metal, 1-Piece Hurdles4 Hurdles Per Set Increasing Heights: 15cm/22. 5cm/30cm/45cm Perfect for Speed and Agility Training

4.99 £
Primal Strength
The Rebel Primary Fitness Speed Ropes are lightning quick and easily adjustable to suit the height of the user. Simply select the desired nylon rope length and screw the fasters to the rope, firmly securing it and making it the ideal training length. The lightweight, black, speed handles have a narrow and thick grip with a nylon rope connector. The Rebel Primary Fitness Speed rope, whilst being entry level, is very durable for use in commercial gyms and Cross Fit boxes. The ropes are also ideal for large group boot camps and for outdoor use. The Rebel Primary Fitness Speed Rope is backed with a full commercial warranty. Features: Adjustable Length, Screw-Fixing Speed Rope Black, Lightweight Speed-Handles Lime Green, Nylon Speed-Cable Ideal for Cross Fit & Classes

139.99 £
Primal Strength
The Stealth Commercial Fitness Nero Gloss Battle Rope has been designed to be used both in a gym environment and in outdoor boot camps. The rope is protected by heavy-duty canvas and has rubberised grip handles. When designing the Stealth Rope, we spoke to commercial gym owners and Personal Trainers and the feedback was the longer, 15m rope is more popular whilst users prefer a 10-15kg weight. We settled on the 12kg/15m rope and thoroughly tested it to ensure it would last. Training with Battle Ropes gives users access to multiple conditioning exercises and they are great for power work and both aerobic and anaerobic training. When training with battle ropes, users employ multiple muscle groups, achieving fast results and quickly improving their conditioning. The Stealth Commercial Fitness Nero Gloss Battle Rope is covered with a full 1-year warranty for indoor and outdoor use. The rope must be stored indoors in a dry environment. Features: Premium-Grade, Canvas-Covered Battle Rope15 Metres Long with 38mm Rubberised Grip Handles12kg in Weight, Ideal for a variety of Conditioning Exercises Designed to be Used in Gyms and Outdoors

8.49 £
Primal Strength
The Nexus Primary Fitness Anti-Burst Slam Balls are designed to be used to improve core strength. The heavy duty, anti-burst Slam Ball has a thick rubber outer with a light surface texture, ensuring each Slam Ball is durable and has optimum surface grip. The Slam Balls are filled with silica sand, ensuring they don't bounce and allowing for greater control during workouts. Slam Balls are an essential functional training and conditioning tool for any gym, sports facility, boot camp or PT studio. Athletes are incorporating Slam Balls for explosive, power work and trainers are incorporating them to offer multiple fitness benefits for their clients, from core work to full body workouts when slamming the ball from overhead. They are fully backed by a 1-year commercial warranty. Warranty applies to balls being used in controlled conditions, i. e. facilities with rubber-matted floors or outdoor use on grass. Repeated slamming of the balls on stone floors may void the 1-year warranty and can damage the balls. Features: Anti-Burst Design, Allows Balls to be Slammed from Overhead Non-Slip Outer Surface to Improve Slam Ball Grip Nexus Anti-Bounce Design, Allowing Greater Control

15.99 £
Primal Strength
The Nexus Primary Fitness Ab Slings are an essential tool to deliver the ultimate abdominal workout. The slings can be connected to any bar or rack using the stainless steel, carabiner clips. The Nexus Ab Slings have a soft, padded centre to protect the user's arms whilst providing a heavy-duty stitched, nylon outer. Ab Slings are a great tool for a wide range of abdominal exercises: Hanging Straight-Leg Raises Hanging Side-leg raises Hanging Bent-Knee Crunches Hanging Bent-Knee Side Crunches Straight-Leg Windshield Wipers Features: Pair of Ab Slings with Stainless Steel, Carabiner Clips Brushed-Fabric, Padded Centres100kg-Rated, Heavy-Duty Stitching & Canvas Outer Can be Attached to Any Bar or Rack

16.49 £
Primal Strength
The Nexus Primary Gym Rings are fully adjustable and designed to be used on any rig or fixed bar. The Gym Rings come with heavy-duty, nylon straps and chrome clasps to ensure the correct user height. The rings are made from hardened PU, and have a 3-cm diameter. The rings offer an excellent grip and can also be used with gym chalk. The Nexus Gym rings are an excellent tool to build dynamic, upper-body strength. Gym rings offer a great alternative to chin-ups. As the rings arent fixed and tend to naturally move, users need to control their core and balance to execute the exercise. The rings are perfect for: Pull-Ups Dips Muscle-Ups Straight-arm holds Leg Raises Free-Shoulder Stands The Nexus Gym Rings can be used indoors or outdoors and come with a full 1-year commercial warranty. Gym Rings must be stored indoors. Features: Ideal for Cross Fit Boxes and use on Rigs23cm Pair of Black PU Gym Rings Heavy-Duty Nylon Straps Adjustable Straps with Secure Chrome Clasps

19.99 £
Primal Strength
The Nexus Primary Fitness 3-in-1 Foam Roller has been cleverly designed to bring a massage stick and two different densities of foam roller together as one unit. The Nexus Massage Stick The Nexus Massage Stick has been designed for self-massage, featuring 4 independent rollers which allow you to pinpoint specific muscles to ease muscle strain and pressure. This effective massage tool is compact, lightweight and great for reaching areas that are harder when using larger foam rollers. The Nexus Massage Stick is designed to: Manipulate Muscle Fascia Reduce muscle soreness and aches Increase Blood Flow Improve Recovery Target Hard to Reach Muscle Areas Reduce Pressure on Joints and Hands from Traditional Massages The Nexus Foam Rollers The Nexus foam rollers offer two options: a smaller 10cm-diameter, softer foam roller to gently manipulate muscle fascia and a firmer, 15cm-diameter foam roller for more experienced users. The foam rollers slide together with the massage stick in the centre to create one, solid, firm roller unit. Foam rolling has shown to have many benefits: Manipulate Muscle Fascia Increase Blood Flow Reduce Muscle Soreness Aid with Stretching Aid with Core Work Features: 4cm by 45cm Massage Stick10cm by 45cm Medium Foam Roller16cm by 45. 5cm Firm Foam Roller3-in-1 Space-Saving Design